Association between Residents’ Perceptions of the Smoking Cessation Campaign and Smoking Behaviors with Attitudes towards Smoking in the Communities of Paknam-Chumphon Subdistric


  • Piyawan Kuwalairat Pharmacy Department. Paknam-Chumphon Hospital, Chumphon, Thailand
  • Rarin Sornkate Nursing Department. Paknam-Chumphon Hospital, Chumphon, Thailand
  • Sunee Lertsinudon Division of Clinical Pharmcy, Faculty of Pharmaceutical Science, Khon Kaen University, Khon Kaen, Thailand
  • Win Winit-Watjana Pharmaceutical Care Department, School of Pharmacy, Eastern Asia University, Pathum Thani, Thailand


smoking cessation campaign, perception, smoking behavior, smoking attitude, smoking in community


Background and Objetive: Success in smoking cessation campaign has an impact on people’s smoking behaviors. The campaign is also affected by their attitudes and perceptions. This study aimed to investigate residents’ attitudes toward smoking and their perceptions of a smoking cessation campaign in the communities, and the correlation of the perceptions and smoking behavior.

Methods: This study was a cross-sectional survey conducted in residents aged 15 or over who lived in Paknam-Chumphon subdistrict during July – November 2020. They were purposively selected and interviewed using a data collection form. The residents’ characteristics and smoking data together with attitudes and perceptions were then gathered and analyzed.

Results: A sample of 395 persons 57.7% were females with the mean age of 48.5 years and current smokers of 49.4%. Their attitudes towards no-smoking was mostly involved in the legal aspect. The mean attitude score was regarded as “strongly agree” (3.98) and the non-smokers had significantly higher scores than the smokers. The residents’ perceptions of the smoking cessation campaign was up to 87.6% and associated with their smoking behaviors that led to successful cigarette quitting, especially from the community leaders’ impacts.

Conclusion: Most residents had positive attitudes towards cigarette stopping and good perceptions of the smoking cessation campaign in the communities. Further studies are required for effective smoking cessation campaigns in various communities.


National Statistical Office (NSO). Health behavior of poppulation survey 2021. [online] 2021 [cited Nov 11, 2022]. Available from:

Tobacco Control Research and Knowledge Management Center (TRC). Thailand tobacco consumed report 2019. [online] 2019 [cited Nov 19, 2019]. Available from:

Troelstra SA, Harting J and Kunst AE. Effectiveness of a Large, Nation-Wide Smoking Abstinence Campaign in the Netherlands: A Longitudinal Study. Int J Environ Res Public Health 2019;16:378.

Khuwaja AK, Kadir MM. Smoking among adult males in an urban community of Karachi, Pakistan. Southeast Asian J Trop Med Public Health 2004;35(4):999-1004.

Kampunt P. Knowledge, attitudes, values, beliefs, perception and health behaviors of population in congested communities in Bangruk District, Bangkok Metropolis. [online] 1999 [cited Nov 19, 2019]. Available from: http:// /handle / 123456789/9588

Nimpitakpong P, Plianbangchang P, Chaijinda K, Lopattananont H. Compliance to smoke-free regulation and steakholder’s opinion on smoke-free policy. TRC. [online] 2019 [cited Nov 19, 2019]. Available from:

Ungcharoen R, Seeherunwong A, Kongsakon R and Sujirarat D. Beliefs and attitudes toward smoking cessation among vocational students with nicotine addiction and non-addiction. J Nurs Sci 2014;32(4):52-62.

Ya-a-nan S. The role of community leaders and the development process for smoke-free and alcohol-free community in Mueang Lamphun district, Lamphun province: a case study of “Lamphun smoke-free and alcohol-free project”. Public Health Law J 2019;5(2):191-207.

Saensom D, Ruaiaungnorn W, Dseekeaw S, Chaiyapoom N, Nissayam P, Damnok K. Tobacco use situation and community awareness of acute illness associated with smoking among people chronic illness. J Nurs Health Care 2018;36(3):251-9.

Pimpak T, Chaikoolvatana A, Pheunpha P. Quit smoking behavior of current smokers: A case study at Pharsai Clinic, Ubon Ratchathani University. Srinagarind Med J 2015;30(3):282-91.

Vutiso P, Yimlamai, K, Thongnit M and Khunkhavan T. A community participation model of tobacco accessibility prevention for youth in Muang district, Chaiyaphum province. Thai J Nurs 2013;62(1):12-21.

Petchphum J, Nimpitalphong P. A Literature review of measures to limit the access to tobacco by youths. 2015; Thai J Public Health 2015;45(3):310-23.

Kuwalairat P, Sornkate R, Lertsinudom S. The outcomes of smoking cessation among non-communicable disease patients at community hospitals under the supervision of clinical pharmacist. Isan J Pharm Sci 2015;11(4):83-103.

Ajzen I. The theory of planned behavior. Organ Beh Hum Dec Proc 1991;50(2):179–211. doi:10.1016/0749-5978(91)90020-T.

Health Data Center (HDC). Population standard report. Nonthaburi: Ministry of Public Health. [online] 2019 [cited Nov 2, 2019]. Available from: / reports / page. php?cat_id=ac4eed1bddb23d6130746d62d2538fd0

Putipisitchet A. Perception and Behaviors Thai People Toward Smoking in the Public Place. [online] 1999 [cited Nov 19, 2019]. Available from: /dspace /handle/11228/1208

Wagner GA, Sanchez ZM, Fidalgo TM, Caetano SC, Carliner H, Martins SS. Sociodemographic factors associated with smoking risk perception in adolescents in Sa˜o Paulo, Brazil. Braz J Psychiatry 2019;41(6):546-9.

Duangpang S and Masingboon K. Lived experience of smoker and non-smoker Thai adolescence. [online] 2017 [cited Nov 19, 2019]. Available from: .org/ index.php/tnaph/article/view/97735

Sookplam C. Female teenagers’ perceptions, attitudes, motivations and behaviors in smoking L&M. Suthiparithat J 2009;20(70):87-104.

Nogueira SO, McNeill A, Fu M, Kyriakos CN, Mons U, Fernández E, et al. Impact of anti-smoking advertising on health-risk knowledge and quit attempts across 6 European countries from the EUREST-PLUS ITC Europe Survey. Tob Induc Dis 2018;16(Suppl 2):A5.

Lee HA, Park H, Kim H and Jung-Choi K. The effect of community-level smoke-free ordinances on smoking rates in men based on community health surveys. Epidemiology and Health 2014;36:e2014037.

Prommobol J. The effectiveness of an application of health belief model and life skill education to quit smoking cigarette among the conscripts Adisorn Fort, Saraburi province. Mahidol University/Bangkok, 2003.

Kaufman AR, Dwyer LA, Land SR, Klein WMP, Park ER. Smoking-related health beliefs and smoking behavior in the National Lung Screening Trial. Addict Behav 2018;84:27-32.

Rosen LJ, Rier DA, Schwartz R, Talitman M, Zwanziger L. Knowledge and risk perceptions of Israelis towards combustible cigarettes: the need for immediate remedial action. Isr J Health Policy Res 2019;14;8(1):10. doi:10.1186/s13584-018-0276-2.

Rees VW, Keske RR, Blaine K, Aronstein D, Gandelman E, Lora V et al. Factors influencing adoption of and adherence to indoor smoking bans among health disparity communities. Am J Public Health 2014;104(10):1928-34.

Lapi-e A, Saksung A, Tumsuwan P, Nunkliang S, Yunu H, Chaichana S. Relation of perception and the influence of media affect to behavior modification change smoking of youth at vocational level in the three southernmost provinces. P H Policy & Law 2017;3(3):322-41.

Saardiem W, Pumprawai A, Rongmuang D. THE effects of the modifying smoking behvior program of working men in Chaiya district, Suratthani province. J Grad Res 2016;7(1):85-100.

Kaufman AR, Twesten JE, Suls J, McCaul KD, Ostroff JS, Rebecca A Ferrer RA. Measuring cigarette smoking risk perceptions. Nicotine Tob Res 2020;22(11):1937–45.



How to Cite

Kuwalairat P, Sornkate R, Lertsinudon S, Winit-Watjana W. Association between Residents’ Perceptions of the Smoking Cessation Campaign and Smoking Behaviors with Attitudes towards Smoking in the Communities of Paknam-Chumphon Subdistric . SRIMEDJ [Internet]. 2023 Feb. 24 [cited 2024 Jul. 24];38(1):57-69. Available from:



Original Articles