PREDICTING FACTOR OF PSYCHO-SOCIAL FACTORS ON BEHAVIOR OF HEALTH PRODUCT CONSUMPTION OF ORYOR NOI STUDENTS IN HEALTH REGION 5
This research aims to study health products’ consumption behavior of Oryor Noi Students (ONS), to analyze bio-social factors which affect the student’s behaviors related to behavior of health product consumption of leader students in Oryor Noi Student Club and to examine psycho-social factors’ relationship in the students and the predictive power of regression model on behavior of health product consumption of leader students in Oryor Noi Student Club. Survey research was employed by collecting data from Oryor Noi Student Club in Health Region 5 by questionnaire using. Data of 590 samples were analyzed by using both descriptive and inferential statistics at 0.05 statistical significance level. The results showed as the following: The most of oryor noi students were female (71.2%), 17 years-olds (31.4%), studying in senior high school (43.4%), receiving more than 50 baht /day for meal / snack (62.5%), and their parents were company employee (48.6%) The most Appropriate on their health products’ consumption was when they were sick they will go to the doctor or buy drugs from pharmacist in drug store. The bio-social factors that affected their health products’ consumption were sex and parents’ occupation. Predictor variables of psycho-social factors on their appropriate health products’ consumption were mental health variable (A1), committing self-control variable (A2), achievement motivation variable (A3), internal locus of control variable (A4), influence of media variable (B1) and social norm variable (B2) as equation: appropriate health products’ consumption = 0.771 + 0.073(A1) + 0.111(A2) + 0.133(A3) + 0.084(B1) + 0.450(B2) - 0.070(A4).
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