Community-based Tourism Management in Trang, Satun and Krabi Provinces

Abstract

This study aimed to 1) investigate community-based tourism management in Trang, Satun and Krabi Provinces regarding Thailand Community-based Tourism Development Criteria, and 2) explore guidelines for developing sustainable community-based tourism management in Trang, Satun and Krabi Province. The study employed qualitative research. One sample group of 18 representatives from model community-based tourism groups in Trang, Satun and Krabi Province participated in the study. They were selected based on a purposive sampling method. The data was collected by observation, in-depth interview, and focus group. The data was categorized, compared, and summarized to connect related theories. 

The resulted revealed as follows: 1) Community-based tourism management in Trang, Satun and Krabi Province meets the Thailand Community-based Tourism Development Criteria for all five aspects which are 1) Community-based Tourism Management, 2) Economic, Society and Good Quality of Life, 3) Local Cultural Heritage Conservation and Promotion, 4) Systemic and Sustainable Natural Resources and Environment, and 5) Community-based Tourism Service Quality. 2) The concept of community-based tourism development was used as a guideline to improve the capacity of community-based tourism in Trang, Satun and Krabi Province. They are 1) Developing Partnerships, 2) Adopting an Integrated Approach, 3) Planning and Designing Quality Products, 4) Identifying Market Demand and Developing Marketing Strategy, and 5) Implementing and Monitoring Performance. These aimed at helping the community gain advantages from mass tourism as well as preserving identity and resources of the community.