Design of Bamboo Wardrobe Furniture Products by Applying Kansei Engineering Technique

Main Article Content

Surasit Rawangwong
Thaya Pirom
Julaluk Rodjananugoon
Apichon Thongmung Kamnerdwam
Pheeraphong Phanthasri

Abstract

This research aims to design bamboo wardrobe furniture products by applying Kansei engineering techniques and to create an idea for designing wardrobe products that can respond the behavior and needs of consumers. Initially, the survey data were analyzed by using quantification theory type l (multiple linear regression) in the form of a forecast equation for expressing the relationship between Kansei words and product characteristics to make a new product model. This study revealed the bamboo wardrobe products are designed and developed the product characteristics in the area of ​​use, the material used to make the plates on the wardrobe, the opening style of the door, the appearance of the wardrobe, and the structure of the wardrobe in accordance with the emotions, feelings, and needs of consumers. The results of this study showed that new wardrobe products developed product characteristics in line with a sense of identity, which has the greatest impact on consumer satisfaction. The average satisfaction score is 4.50, which is good. Additionally, it was found that this research serves as a guideline for helping designers to design new products that can better respond to consumer behavior and needs.

Article Details

How to Cite
Rawangwong, S., Pirom, T., Rodjananugoon, J. ., Thongmung Kamnerdwam, A., & Phanthasri, P. (2024). Design of Bamboo Wardrobe Furniture Products by Applying Kansei Engineering Technique. Rajamangala University of Technology Srivijaya Research Journal, 16(1), 266–282. Retrieved from https://li01.tci-thaijo.org/index.php/rmutsvrj/article/view/253904
Section
Research Article

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