Digital Platform Development for Local Freshwater Aquaculture Businesses
Article Sidebar
Main Article Content
Abstract
This research aims to:1) design and develop a digital platform for local freshwater aquaculture businesses, 2) evaluate the digital platform for local freshwater aquaculture businesses based on mobile application standards, and 3) assess user satisfaction. The sample group also included 20 local inland fishermen. The research tools were the digital platform, the digital platform evaluation form based on mobile application standards, and a satisfaction questionnaire. The statistics used in this research are average () and standard deviation (S.D.).The research findings showed that: 1) the digital platform for local freshwater aquaculture businesses is divided into two parts: front-end web applications and back-end web applications, 2) the level of digital platform evaluation results by five experts is high (= 4.32, S.D. = 0.48), and 3) the level of user satisfaction with the digital platform is high (
= 4.40, S.D. = 0.78).
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The content and information in the article published in Journal of Rajamangala University of Technology Srivijaya It is the opinion and responsibility of the author of the article. The editorial journals do not need to agree. Or share any responsibility.
References
Beyond Now. 2022. How to adopt a digital platform business model. Beyond Now. Available Source: https://www.beyondnow .com/en/insights/market-insights/how-to-adopt-a-digital-platform-business-model/, August 20, 2022.
Digital Government Development Agency (DGA). 2015. Government Mobile Application Standard Version 1.0. P.M. Media Print Company Limited, Thailand. (in Thai)
Fishery Economy Group. 2018. Fisheries Economic Situation in 2017 and Trend in 2018. Department of Fisheries. Available Source: https://www.fisheries.go.th/strategy/UserFiles/files/ 16-2-61.pdf, March 12, 2019. (in Thai)
Fishery Statistics Group. 2023. Estimation of productivity and value of Thailand's fisheries 2022-2025. Department of Fisheries. Available Source: https://www4.fisheries.go.th/local/file_document/ 20230322114403_1_file.pdf,June 9, 2023. (in Thai)
Gulati, S., Verayangkura, M. and Sirirak, S. 2018. Causal of Digital Marketing Influencing Hotel Customers’ Satisfaction and Loyalty in the Andaman Triangle Cluster, Thailand. Journal of the Association of Researchers 23(3): 217-228. (in Thai)
Ketmaneechairat, H., Dadpoo, S., Songsang, C. and Jantiva, P. 2019. Digital Marketing Application on Android Operating System Case Study: Sawara Integration co., ltd. Research Journal Rajamangala University of Technology Thanyaburi 18(2): 52-62. (in Thai)
Limsuwan, T. and Vihokto, P. 2020. The Development of Administration System for Assisting Invention and Innovation Vocational to Commercial in the Digital Age by Platform. Journal of MCU Peace Studies 8(2): 459-473. (in Thai)
National Statistical Office. 2022. ICT use of People in Thailand 2022 (Quarter 1). National Statistical Office. Available Source: http://www.nso.go.th/sites/2014/Lists/Infographic/Attachments/147/info_ict_65.pdf, June 9, 2022. (in Thai)
Srinivas, N. 2012. Black Box and White Box Testing Techniques - A Literature Review. International Journal of Embedded Systems and Applications 2012(2): 29-50.
Tumman, J. and Asanok, M. 2018. A Study on Components of the Information System for Promoting Research and Academic Services, Faculty of Information Technology, Rajabhat Maha Sarakham University. Journal of Technology Management Rajabhat Maha Sarakham University 5(1): 122-132. (in Thai)