DESIGN AND DEVELOPMENT OF AGRICULTURAL PRODUCT TRACEABILITY TO SUPPORT THE AGRICULTURAL SAFETY

บทคัดย่อ

This research aimed to develop a traceability system for agricultural products in alignment with Thailand’s food safety policies and international standards, including ThaiGAP, GlobalGAP, Organic Thailand, ACT, ISO 9001:2015, ISO 22000:2018, GHP, BRC Food Issue 8, and global coding
standards. A prototype platform, KasetTrace.com, was designed to support barcode-based tracking (ITF-14, EAN-13, GS1-128, and QR Code) and enable access for both producers and consumers, with no login required for consumers. The research methodology involved field studies, in-depth interviews, and focus group discussions with stakeholders across the supply chain—including farmers, collectors, processors, distributors, and consumers—to analyze current logistics processes and design a system suitable for real-world application. The system also integrates Plus Codes technology to enhance geolocation accuracy and reduce search time. Experimental implementation with five agricultural products showed that the average traceability response time was 42.12 seconds, with complete and accurate data retrieval in every instance. Furthermore, user satisfaction was evaluated among 300 participants, yielding an overall average score of 4.06 out of 5, indicating a high level of satisfaction regarding usability, accuracy, and reliability. The findings suggest that the developed system can enhance transparency in agricultural logistics, promote food safety, and strengthen the competitiveness of Thai agricultural products in global markets.