Using the Technology Acceptance Model to Analyze the Likely Impact of Microsoft’s Reporting Services Product
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Abstract
The introduction, by Microsoft, of their Reporting Service product is likely to have a major impact on the Business Intelligence industry. By bundling the two technologies with it’s SQL Server product, Microsoft will leverage the large user base of this database management tool to grow market share for its Business Intelligence products. In this study, a modification of the Technology Acceptance Model is used to better understand existing and potential users’ decision on whether or not to adopt Reporting Services product. The idea of ‘critical mass’ is tested and found to be not particularly important to individual adoption choices.
Keywords: Technology Acceptance Model, Microsoft Reporting Services, Business Intelligence, Critical Mass, Social Influence, Technology Adoption
Corresponding author: E-mail: Peter.odonnell@infotech.monash.edu
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