An Assessment of Privacy Concerns on Personal Health Information: Thailand Case Study
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Abstract
One of the most important industries that transforms into digital infrastructure is healthcare. Most healthcare organizations worldwide collect and process personal health information digitally. Personal health information is considered highly sensitive information. Hence, the increased collection of health information has raised concerns throughout society regarding potential privacy issues. Therefore, previous research paid attention to the study of privacy of health information in several contexts. In Thailand, Thai people are becoming more aware of privacy concerns than ever before. The reason is that the personal data protection act will become effective in May 2021. Hence, this study aims to understand the privacy concerns and behavioral intention to reveal Thais’ personal health information. In this paper, we applied the Internet Users’ Information Privacy Concerns model to the health information context. We collected data using an online questionnaire. The population consisted of Thai people who shared personal health information with the healthcare industry. The participants in this research were selected by the accidental sampling method. There were 84 participants in Thailand who were employed in the hypotheses testing using the linear regression equations. This study shows that personal health information collection and awareness directly influence personal health information privacy concerns. Furthermore, trusting belief is a factor that affects people’s behavioral intention to share health information. The findings should help the healthcare industry to better understand the patients, so that they will offer their information willingly.
Keywords: GDPR; health information; IUIPC; PDPA; privacy concern; privacy
*Corresponding author: Tel.: (+66) 061-0509991
E-mail: waransanang.s@ubru.ac.th
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