The Development of the Elderly’s Semantic Web for Supporting the Healthy Tourism Planning in Khao Kho District, Phetchabun Province by Using Ontology and Content-Based Filtering Technique
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Abstract
This research aimed to 1) survey the behavior, potential and need of the elderly for healthy tourism in Khao Kho District, Phetchabun Province, 2) develop a semantic web that is suitable with the elderly for supporting the healthy tourism planning by using the ontology and the content-based filtering, and 3) assess the users’ satisfaction toward the semantic web. The samples classified in 2 groups include 384 elderly people who traveled in Khao Kho District according to Cochran's formula by using the convenience sampling for surveying the behavior, potential, and need of health tourism and 30 elderly people who were selected by the purposive sampling method used to assess the satisfaction toward the semantic web. The results found that most of elderly travel for relaxing, suffer from the potential body and the technology using skill problem at a high level, and have an opinion that the semantic web’s defined functions is necessary at a high level. The semantic web’s functions consisting of 4 parts are 1) searching the semantic tourism places, 2) giving the tourism data’s rating and processing the content-based filtering, 3) mapping the node name and attribute name between the ontology and relational database with the API mapping tool in the level of class, property, attribute, and value, and 4) displaying the tourism recommendation. The semantic web’s performance in recommending information has F-measure of 94.7%. The elderly have satisfaction toward the semantic web at a high level.
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