Using Technology to Increase the Production Potential of Tubtim Siam Pomelo Upgrade to High-Value Agricultural Products of Farmers in PakPhanang District, Nakhon Si Thammarat Province
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Abstract
Background and Objective: Tubtim Siam pomelo is an agricultural product according to the policy of 1 locality and 1 high-value agricultural product. Farmers use technology throughout the production process. The objectives of this study were to study basic personal and economic factors, media exposure knowledge of the production, promoting production, and using technology to increase production potential. Then, compare the use of technology to increase production potential. The sample group consisted of 262 farmers who grow Tubtim Siam pomelos in the PakPhanang district.
Methodology: Data was collected using a questionnaire and analyzed using descriptive statistics. The hypothesis tests were done using t-tests and F-tests. The pairwise differences were performed using the Least Significant Difference method.
Main Results: Most farmers were male, with an average age of 57.32 years, and completed secondary school and a vocational certificate. They had an average area of 7.29 rai for growing Tubtim Siam pomelo. They had an average of 9.31 years of experience in growing Tubtim Siam pomelo. They had labor in growing Tubtim Siam pomelo on average with about 2 people, had a main source of funds, and an average income of 339,484.73 baht/year. There was exposure to production knowledge from meetings and training by agricultural extension academics and social media to find the most knowledge. Most of them participated in projects to promote production, and most of them had certified agricultural product standards, including joining as members of large-scale agricultural extension and agricultural cooperatives. Overall, technology was used to increase the production potential of Tubtim Siam pomelo at a moderate level.
Conclusions: The difference in farmer's basic personal and economic factors, media exposure knowledge, and production and production promotion resulted in a difference in the use of technology to increase the production potential of Tubtim Siam pomelo at the significance levels of 0.01 and 0.05. Therefore, guidelines for using technology to increase production potential can be applied and promoted further in the area.
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