The Guideline of the Online Agricultural Extension and Development for the Farmer in Nonthaburi Province
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Abstract
The objectives of this research were to study 1) social and economic conditions of farmers, 2) needs, channels, and learning format in online agricultural learning extension of farmers, 3) satisfaction of farmers, 4) factors relating to satisfaction, 5) problems and suggestions of farmers. and 6) propose the online agricultural extension and development guidelines. This research was a survey research. They population of this study was 115 farmers who participated in online agricultural extension and development activities organized by Nonthaburi Provincial Agricultural Extension Office in 2021. The sample size of 89 people was determined by using Slovin formula with the error value of 0.05. Data were collected by using questionnaires and were analyzed by using statistics such as frequency, percentage, minimum value, maximum value, mean, standard deviation, and multiple regression analysis.
The results of the research found that 1) 58.4% of farmers were female with the average age of 50.28 years old, and 86.5% participated in online trainings 1-5 times in 2021. All farmers make a living by growing crops and have fishing and husbandry with 16.9% and 10.1%, respectively. 2) Majority of the farmers needed the knowledge extension regarding marketing at the highest 94.4% of them identified the time of the activity to be half day in the morning. They agreed at the high toward every online teaching activity. 3) Overall, farmers were satisfied at the high level regarding knowledge instructors, content, channel and media, knowledge transfer recipients, and results. 4) learning in action activities and activities to stimulate interests were the influential factors on overall satisfaction of the farmers. 5) The problems is the lack of skills in using online platform and inconsistent internet signal. The suggested that there should be the training on the online platforms usage. And 6) The guideline of the online agricultural extension has 5 activities: attention, interest, desire, conviction, and action, with the primary goal of transforming farmers in farming for the better.
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