Factors Relating Affect to Foods Nutrition Consumer Behavior of Bachelor’s Degree Students Suan Sunandha Rajabhat University, Samut Songkhram Campus

Abstract

The objectives of the study are: 1) to study the factors relating affect to foods nutrition consumer behavior of the under graduated students, who are studying in Suan Sunandha Rajabhat University, Samut Songkhram Campus. And 2) to study the knowledge, attitude, and behavior affecting the foods nutrition consumer behavior of the under graduated students, who are studying in Suan Sunandha Rajabhat University, Samut Songkhram campus. The samples were the group of 290 students, which were selected according to the calculation formula of Taro Yamane and stratified random sampling. The data were collected by using questionnaires. The statistics used to analyze data were Percentage, Mean, Standard Deviation, t-test, and One-Way ANOVA. The results of the research showed that the level of knowledge about food intake of students is high (87.2 percent). Attitudes are at a moderate level (x = 3.20). Food consumption behavior is moderate (x= 2.18). When comparing the differences between personal factors and dietary behavior, it was found that gender, age, major study, income, accommodation characteristics and body mass index were not different. For the sources of information on food and nutrition, people, who eat different supplements will have different dietary habits significantly at a level of 0.05.