Application of Quality Function Deployment Technique for Designing and Developing Bag-Type Bulrush Reed Products
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Abstract
The objective of this research was to design and develop the bag-type bulrush reed products by applying a Quality Function Deployment (QFD) technique. Customers’ voice and satisfaction related to the bag-type bulrush reed products were surveyed. Then customer requirements were converted into the product planning matrix or House of Quality (HOQ). The need of customers consists of style, quality, material, usability, and others. After that, the bulrush reed appliance products were designed into 3 types including a multi-purpose bag, a men's shoulder bag, and a women's shoulder bag. The customers’ satisfaction to new bag-type bulrush reed products was also investigated. It was found that the bag-type bulrush reed products that have been newly designed and developed are able to meet the needs of both groups of customers (product users and general bulrush reed products stores). The highest satisfaction was found on the material (= 4.77), followed by the functionality ( = 4.75), respectively.
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