Application of Quality Function Deployment with Kansei Engineering Technique for Design and Development of Ceramic Lamp Products: Case Study of Ceramic Manufacturer, Mueang District, Songkhla Province
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Abstract
This research employed Quality Function Deployment (QFD) and Kansei Engineering (KE) to design
ceramic lamp products. This research incorporated the customers’ needs in the product planning matrix of QFD
analysis. Kansei Engineering was adopted to analyze the customers’ emotions and feelings. The results from the
analysis of Kansei words and product characteristics for using to design ceramic lamp products showed that
redesigned products have changed in form, tone of color, pattern, size, and product identity and better
corresponded to the feelings and needs of the customers. Findings of this research showed that the redesigned
ceramic lamp products received the highest satisfaction on beautiful and attractive shape/form, rated at the very
good level ( X = 4.85), followed by the satisfaction on the shining feature, rated at the very good level ( X = 4.83).
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