Design and Development of Bamboo Table and Chair Set Products with the Application of Quality Function Deployment Technique and Kansei Engineering
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Abstract
This research employed quality function deployment and Kansei engineering to redesign and develop bamboo table and chair set products that better corresponded to the needs of customers. The results of the research can help upgrade the local products and increase marketing strategies for bamboo furniture production group in Nam Noi Sub-district, Hat Yai District, Songkhla Province. This research surveyed the customer’s needs who used the product and 114 manufacturers and incorporated the customers’ needs in the analysis of QFD’s 2 matrixes: product planning and design deployment. Kansei Engineering was adopted to analyze the customers’ emotions and feelings when using the products. The results of the analysis of the results show that the design and development of new bamboo table and chair set products. There are changes in style, material, convenience, quality, marketing and it also conveys a feeling of simplicity, style and beauty which is in line with the feelings and needs of customers. This research found that the customers had the highest satisfaction in terms of shapes and various features of the redesigned product at the very high level ( = 4.71), followed by using natural and environmentally friendly materials at the very high level ( = 4.68).
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