Development of Mobile Application for Disseminating Baan Chin Community’s Local Food and Desserts

Authors

  • Aroonrak Tunpanit Business Administration, Rattaphum Collage, Rajamangala University of Technology Srivijaya, Rattaphum, Songkhla 90180, Thailand.
  • Patcharin Bunnun Business Administration, Rattaphum Collage, Rajamangala University of Technology Srivijaya, Rattaphum, Songkhla 90180, Thailand.
  • Suppachai Maduea Applied Artificial Intelligence Engineering, Rattaphum Collage, Rajamangala University of Technology Srivijaya, Rattaphum, Songkhla 90180, Thailand.
  • Orasa Mangsakul Faculty of Business Administration, Rajamangala University of Technology Srivijaya, Muang, Songkhla 90180, Thailand.

Keywords:

design and development, mobile application, local food, desserts

Abstract

Local foods and snacks are local cultural heritages which hold significant value for ongoing conservation. Baan Chin Community in Satun Province is known for its unique local foods and snacks, which are exclusively prepared during important festivals. The application of modern technology in data management allows easy and quick access to all people. It serves as a method for storing and releasing data, including for commercial use.  This research aimed to design and develop a mobile application for promoting local foods and snacks of Baan Chin Community. The system was analyzed and designed using “Use Case Diagram” and “Data Flow Diagram”. The application was developed  using Glide, Google sheets and Canva.  The efficiency and satisfaction of the mobile application were evaluated by five experts. The satisfaction of the application was assessed by a sample group of 300 people, selected using a specific selection method.  Statistics used in the data analysis consisted of percentage, mean (equation) and standard deviation (S.D.). The efficiency evaluation result showed that the application was highly effective (equation = 4.63, S.D. = 0.529) because it was easy to use and allowed for quick information searches, aligning well with current technology.  The result of satisfaction evaluation from the sample group, which tested the application, were divided into 3 areas: 1) Conformity with User Demand received the highest level of satisfaction (equation = 4.75, S.D. = 0.545); 2) Application Design received the highest level of satisfaction (equation = 4.64, S.D. = 0.532); and 3) Functioning of the Application had the high level of satisfaction (equation = 4.48, S.D. = 0.619), respectively. This showed that the application is easy to use, convenient, and fast, meeting the users’ needs. It serves as a channel to preserve the unique identity of local foods and snacks, while also promoting the community’s economy. Furthermore,  it has potential to extend into the business sector through electronic commerce to be accessible to the target group for selling community products as intended.

References

Boonchom, V., Khamdam, K. and Kreutong, R. 2020. The Development of Android Application for Disseminating Thai Cultural Heritage of the Lower Southern Provinces of Thailand. Thaksin University Journal 23(3): 31-40. (in Thai)

Boonmee, S., Putthidech, A., Tumdee, S. and Sookjam, A. 2023. Model of Tourism management of creative community-based tourism on Sustainable agriculture using Digital technology in Thap – Nam Banma Subdistrict, Bang Pahan District, Phra Nakhon Si Ayutthaya province. Journal of Liberal Art of Rajamangala University of Technology Suvarnabhumi 5(1): 1-14. (in Thai)

Bunnoon, P., Nuansoi, W., Tunpanit, A. and Niseng, S. 2020. Factors Affecting Success in the Street Food Restaurant Business: Case Study of Chue-Chang Street Food, Hat Yai District, Songkla Province. University of the Thai Chamber of Commerce Journal 40(4): 99-119. (in Thai)

Duong, T. and Tung, L. 2023. Travel Intention and Travel Behaviour in the Post-Pandemic Era: Evidence from Vietnam. Organization and Markets in Emerging Economies 4(1): 171-193.

Durand, A., Hamersma, M. and Rienstra, S. 2023. Use and perceived effects of digital travel information for car and public transport travel. Ministry of Infrastructure and Water Management, Netherlands Institute for Transport Policy Analysis.

Hongboonmee, N. and Khunbun, P. 2021. Development of an application for forecasting the sweetness of pomelo on smartphone using deep learning technique. RMUTSB Academic Journal 9(1): 92-105. (in Thai)

Hongboonmee, N. and Wongpha, L. 2022. Classification of Chinese Herb Images Using Deep Learning Technique via Android Application. Rajamangala University of Technology Srivijaya Research Journal 15(2): 373-389. (in Thai)

Jirapanthong. W., Intrachamnan, W., Poonsawat, B., Imsombat, A., Niranatlumpong, W., Yampray, K. and Deechuay, N. 2021. A study of learning of digital business development with augmented reality technology via online system. RMUTSB Academic Journal 9(1): 106-117. (in Thai)

Klinjan, C. 2121. The Virtual Reality Information System of Cultural Tourism in Lop Buri Province for Elderly Adults. Rajamangala University of Technology Srivijaya Research Journal 14(2): 497-512. (in Thai)

Krajangchom, S. and Sangkakorn, K. 2019. Behaviors and Needs of Thai and Foreign Wellness Tourists in Upper North of Thailand. University of the Thai Chamber of Commerce Journal 40(1): 57-76. (in Thai)

Martin, S., Castro, M., Gago, D. and Torres, D. 2013. Empowering communities on line: A Massive Open Online Community on App Development and Entrepreneurship, pp. 37-40. In Proceedings of 2013 IEEE International Conference on Teaching, Assessment and Learning for Engineering. Bali, Indonesia.

Municipal office Chalung Subdistrict. 2016. OTOP Chalung. Business in the subdistrict. Available Source: https://www.chalungcity.go.th/otop/index.php, August 20, 2023.

Preechapanich, O. 2015. System Analysis and Design. IDC Premier, Nonthaburi.

Rattanachuchok, P. and Maneelert, C. 2021. Development of Learning Application on Intakhil Kiln and Earthenware Production. Rajamangala University of Technology Srivijaya Research Journal 14(3): 843-857. (in Thai)

Rawangwong, S., Homkhiew, C., Cheewawuttipong, W., Pirom, T. and Kamnerdwam, A. 2021. Application of Quality Function Development Technique for Designing and Developing Bag-Type Bulrush Reed Products. Rajamangala University of Technology Srivijaya Research Journal 14(3): 633-649. (in Thai)

Srisuwan, P. 2022. Competency-based courses to Enhance skills in Selling products Online. RMUTSB Academic Journal 4(3): 457-471. (in Thai)

Tunpanit, A., Bunnoon, P., Suwanno, P. and Madsa, T. 2022. The Development of Specialty Food Application for Hat Yai: A Case Study. ASEAN Journal of Scientific and Technological Report 25(3): 34-44. (in Thai)

Tungseng, T., Matthayomburut, W. and Sreesoompong, P. 2016. System Development of Community-Based Tourism Network of Satun Province. Thaksin University Journal 19(2): 67-80. (in Thai)

Wiwattanachang, N., Vichalai, C., Jantasuto, O. and Youngsukasem, N. 2017. The innovative paddle-wheel from indigenous knowledge. RMUTSB Academic Journal 5(2): 169-178. (in Thai)

Downloads

Published

2024-12-26

How to Cite

Tunpanit, A., Bunnun, P., Maduea, S., & Mangsakul, O. (2024). Development of Mobile Application for Disseminating Baan Chin Community’s Local Food and Desserts. Recent Science and Technology, 17(1), 260075. retrieved from https://li01.tci-thaijo.org/index.php/rmutsvrj/article/view/260075

Issue

Vol. 17 No. 1 (2025): January - April

Section

Research Article

License

Copyright (c) 2024 Recent Science and Technology

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The content and information in the article published in Journal of Rajamangala University of Technology Srivijaya It is the opinion and responsibility of the author of the article. The editorial journals do not need to agree. Or share any responsibility.