Design and development of Stingless Bee Honey Soap Packaging of Songklong Floating Wat Taling Chan Market

Main Article Content

Pichet Meemamae
Kridtharit Thongsin
Rachnirun Duangchai


The objectives of this research are to design and develop Stingless Bee Honey Soap Packaging of Songklong Floating Wat Taling Chan Market. The research method consists of 6 steps: A study of general information on packaging of stingless honey soap packaging, Study of packaging design and development guidelines, Study and development of honey soap packaging, Design packaging, Design Logo design concept and packaging graphics for honey stingless soap and logo design graphics and packaging of honey soap products. The results revealed that The suitable materials for the design and development of stingless honey soap packaging are kraft paper and transparencies. Packaging design must have an attractive form. The packaging is suitable for the product, useful. Logos and packaging graphics must adhere to color principles. The shape of the logo comes from the bee, the bee, the honeycomb shapes from plants that are a mixture of herbs, fruits from the leaves, flowers and stems and shapes from geometry. Use a creamy yellow background color, The black text contrasts the background, The typeface uses a font that is hexagonal, similar to a hexagonal honeycomb, The illustrations used are honeycomb photos and the bees working to emphasize the realism of the feel of nature and there is a white watermark in a hexagonal geometric pattern similar to a honeycomb.

Article Details

How to Cite
Meemamae, P. ., Thongsin, K. ., & Duangchai, R. (2024). Design and development of Stingless Bee Honey Soap Packaging of Songklong Floating Wat Taling Chan Market. Kalasin University Journal of Science Technology and Innovation, 3(1), 105–119.
Research Articles


Singh M. Marketing Mix of 4P’S for Competitive Advantage. IOSR J Bus Manag. 2012;3(6):40–5.

Kupiec, B., & Revell, B. (2001). Measuring consumer quality judgments. British Food Journal, 103(1), 7-22.

Kushe SS, Raveendran PT. Product Packaging and Competitive Advantage. Asian J Manag. 2016;7(1):1–4.

Steenis ND, van der Lans IA, van Herpen E, van Trijp HCM. Effects of sustainable design strategies on consumer preferences for redesigned packaging. J Clean Prod. 2018;205:854–65.

Adeyeye SA, Ayodele SO, Oloruntola OD, Agbede JO. Processed cocoa pod husk dietary inclusion: effects on the performance, carcass, haematogram, biochemical indices, antioxidant enzyme and histology of the liver and kidney in broiler chicken. Bull Natl Res Cent. 2019;43(1).

Petersen M, Brockhaus S. Dancing in the dark: Challenges for product developers to improve and communicate product sustainability. J Clean Prod. 2017;161(1):345–54.

Brockhaus S, Petersen M, Kersten W. A crossroads for bioplastics: exploring product developers’ challenges to move beyond petroleum-based plastics. J Clean Prod. 2016;127:84–95.

Murto, P., Person, O., Ahola, M., 2014. Shaping the Face of Environmentally Sustainable Products: Image Boards and Early Consumer Involvement in Ship Interior Design. J. Clean. Prod. 75, 86–95

Gmelin, H., Seuring, S., 2014. Determinants of a Sustainable New Product Development. J. Clean. Prod. 69, 1–9.

Pettersen, I.N., 2015. Fostering Absolute Reductions in Resource Use: The Potential Role and Feasibility of Practice-oriented Design. J. Clean. Prod. 132, 252–265.

Heintz, J., Belaud, J.-P., Gerbaud, V., 2014. Chemical Enterprise Model and Decision-Making Framework for Sustainable Chemical Product Design. Comput. Ind. 65, 505–520.

Alblas, A., Peters, K., Wortmann, H., 2014. Fuzzy Sustainability Incentives in New Product Development - An Empirical Exploration of Sustainability Challenges in Manufacturing Companies. Int. J. Oper. Prod. Manag. 34, 513–545.

Lutters D, ten Klooster R. Functional requirement specification in the packaging development chain. Vol. 57, CIRP Annals - Manufacturing Technology. 2008. p. 145–8.

The European Shopping Baskets – Packaging Trends for Fast Moving Consumer Goods in Selected European Countries. 2009. Europen – The European Organization for packaging and the environment.

Boz Z, Korhonen V, Sand CK. Consumer considerations for the implementation of sustainable packaging: A review. Sustain. 2020;12(6):1–34.

Nguyen V, Nguyen N, Schumacher B, Tran T. applied sciences Practical Application of Plan – Do – Check – Act Cycle for Quality Improvement of Sustainable Packaging : Appl Sci [Internet]. 2020;10(6332):1–15.

Srinivasan S, Lu WF. Development of a supporting tool for sustainable FMCG packaging designs. Procedia CIRP [Internet]. 2014;15:395–400.