Main Article Content
The purposes of this research were to study: (1) factors in knowledge of organic products of entrepreneurs in each type of business, (2) factors of organic products affecting the organic product purchase of entrepreneurs, and (3) the relationship between factors in entrepreneurs’ decision and organic products affecting entrepreneurs’ purchase of organic products. The sample size composed of 80 entrepreneurs whose residence in Bangkok. Data were collected using the questionnaire. The statistical analysis was percentage, mean, standard deviation, and Pearson product moment correlation coefficient. The results of the research was found that (1) the knowledge of organic products of the entrepreneur in green shop for social or farmers is at the highest level ( = 9.67) followed by that of the entrepreneur of general green shop ( = 8.78) and foods and drink shop ( = 8.62), respectively. However, in overall of the organic product knowledge of entrepreneurs is in the high level ( = 8.02), (2) factors in notability of organic products has an impact on the purchase decision of organic products at the highest level ( = 4.26), followed by the factors of packaging ( = 4.09) and after-sales service ( = 4.07), respectively and (3) the correlation of the factors of entrepreneur and organic products was positive relation at a low level (r = 0.088).
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