Extension of Appropriate Agricultural System Management in Irrigated Area for Agriculture, Pa Phayom District, Phatthalung Province

Main Article Content

Ponsaran Saranrom
Wattanai Onsumrarn
Sujja Banchongsiri

Abstract

The objectives of research were to study 1) social, economic, and production conditions of farmers 2) appropriate alternative agricultural system and 3) extension on the analysis of business model according to appropriate agricultural system. The population were 1) 567 farmers in the irrigated area for agriculture. The sample size of 85 people was determined (by using Taro Yamane formula) with the error value of 0.10 and simple random sampling method. Data were collected by conducting interview on the context of agricultural management. Data were then analyzed by using descriptive statistics; 2) key informants on alternative agricultural management and business model analysis were 10 farmers, 10 agricultural entrepreneurs, 1 district agricultural extension officer, and 7 agricultural scholars in the university through purposive sampling method. Data were collected by conducting in-depth interview and focus group. Data were analyzed by content analysis. The results of the study revealed that 1) farmers had the average area in rice production of 9.30 Rai and earned the average income of 1,160.76 Baht/Rai. 2) The appropriate alternative agricultural system were: rice monocropping system and rice production system with other agricultural activities such as rice production with vegetable production, herbs,hollow bee, and Colon chicken. 3) The extension on business model analysis showed that rice business model for household consumption mainly, the marketing must focus on the production standard; vegetable business model was to reduce household expenses, the marketing should start from the market to the community; hollow bee business model had to focus on the investment in various equipment purchasing for raising, the marketing should be to develop packaging and container label for honey; Colon chicken business model should start the marketing from community market. For the production, there should be the extension for commercial chicken raising. 

Article Details

How to Cite
Saranrom, P. ., Onsumrarn, W. ., & Banchongsiri, S. (2024). Extension of Appropriate Agricultural System Management in Irrigated Area for Agriculture, Pa Phayom District, Phatthalung Province. Journal of Vocational Education in Agriculture, 8(1), 41–57. Retrieved from https://li01.tci-thaijo.org/index.php/JVIA/article/view/257464
Section
Research Article

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