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Abstract
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Knowledge, image, perception and need of social enterprise roles of people in Bangkok
The research aimed to study influence of knowledge, image, and perception about social enterprise on the need of Bangkok citizens for social enterprise roles in the economic, social and environmental aspects as well as its overall picture. Samples were 400 residents of Bangkok. Data was collected through questionnaires, and multiple regression analysis was used to test the hypothesis with the level of significant difference at 0.05. It was found that the knowledge, the image, and the perception about social enterprise affect the need for roles in social enterprise in all aspects. This study could be beneficial to make social enterprise aware that the development of social enterprise for people is to increase their need for social enterprise roles, and social enterprise should encourage those people by educating them, establishing the good image and updating them on social enterprise.
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Published manuscript are the rights of their original owners and RMUTSB Academic Journal. The manuscript content belongs to the authors' idea, it is not the opinion of the journal's committee and not the responsibility of Rajamangala University of Technology Suvarnabhumi