The The Development of Animation Media to Promote Gold Panning Cultural Tourism, Ron Thong Subdistrict, Bang Saphan District, Prachuap Khiri Khan Province

Abstract

The Gold Panning Tradition in Ron Thong Subdistrict, Bang Saphan District, Prachuap Khiri Khan Province, Reflects the Local Way of Life, Characterized by Intriguing Methods and Processes That Merit Preservation. This Tradition Should be Conserved and Disseminated as Cultural Knowledge for Interested Individuals and Future Generations. Consequently, Ron Thong Subdistrict has been Designated a Cultural Tourism Destination, Allowing Visitors to Observe and Participate in Gold Panning Activities. This Research Aimed to 1) Develop an Animation to Promote Cultural Tourism Focused on Gold Panning, 2) Evaluate the Quality of The Developed Animation, and 3) Evaluate User Satisfaction with The Animation. The Research Tools included: 1) An Animation Designed to Promote Cultural Tourism Featuring the Gold Panning Tradition in Ron Thong Subdistrict, 2) A Quality Evaluation Form for The Animation, and 3) A Satisfaction Evaluation Form for The Animation. Data Were Analyzed using Descriptive Statistics, Including Mean and Standard Deviation. The Research Findings Revealed The Following: 1) The Animation was Structured into. Three Main Components: Introduction, Content, and Summary, 2) The Quality of The Animation, as evaluated by Three Experts, was Rated at The Highest Level Overall ( = 4.56, S.D. = 0.44), and 3) The User Satisfaction with The Animation was Rated at A High Level Overall ( = 4.46, S.D. = 0.57). The Results demonstrate that Developed Animation Effectively Portrays the History and Processes of Gold Panning Through Visual Storytelling. It Raises Awareness of Cultural Values, Fosters Understanding, and Promotes the Conservation of This Cultural Heritage. Additionally, it has the Potential to Stimulate Tourists' Interest in Experiencing the Gold Panning Tradition Firsthand, Thereby Enhancing Cultural Tourism