Using integration definition for function modeling to define operational obstacles in cold chain farm-to-consumer delivery during the COVID-19 pandemic: A case study in Thailand

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Thanapong Ruamsuke
Pornthipa Ongkunaruk
Thaweephan Leingpibul

Abstract

This study responds to the urgent need of how community enterprise logistics service providers in Thailand would cope with pandemic challenges in cold chain farm-to-consumer (F2C) delivery. This case study aimed to reveal the underlying logistical problems, within the unique consumption context of Thailand, during the COVID-19 pandemic. Thailand is experiencing growth in e-commerce and social media-based shopping, especially during the pandemic. To capitalize on this trend, logistical service providers are looking for ways to expand the direct distribution of items like chilled and frozen food. Therefore, there is extraordinary growth of the door-to-door service business, especially F2C delivery. The in-depth interviews and observations of staff performance were conducted with a temperature-controlled logistics agent. Then, business processes were analyzed with a swimlane diagram and an integration definition for function modeling to identify the activities of key stakeholders and the problems of the agent. Next, the causes of poor service levels were analyzed by a causal loop diagram. To enhance productivity and service levels, the agent should establish supply and demand data collection, implement the proper forecasting and inventory management, design a standardized packing program for chilled and frozen products, and optimize the pickup and delivery routes.

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How to Cite
Ruamsuke, T., Ongkunaruk, P., & Leingpibul, T. (2022). Using integration definition for function modeling to define operational obstacles in cold chain farm-to-consumer delivery during the COVID-19 pandemic: A case study in Thailand. Science, Engineering and Health Studies, 16, 22040003. https://doi.org/10.14456/sehs.2022.23
Section
Engineering

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