Main Article Content
This research aims to study the macroeconomic environment of the Thai electronics industry under the policy of industry 4.0 using the PESTEL analysis. After that, survey research was conducted specifically for the electronics industry with a total of 273 companies, which were registered with the institute of electrical and electronics industry. Each company was submitted questionnaires to three divisions, i.e. manufacturer, design manager, and production manager. The 510 questionnaires from 170 companies were returned. The size of the samples was analyzed according to Taro Yamane’s theory with the confidence level of 95 %. The result found that small Thai enterprises in the electronic industry focuses the most on technology factors, especially wireless security technology and promotion technology in the production process. The legal factors related to intellectual property protection for manufacturing and design were discussed. For the environmental factors, manufacturers need environmentally friendly technology and innovation. Finally, economic factors, manufacturers look at the global economic fluctuations.
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