Association between Characteristics of Chicken Egg and Customer in Fresh Markets Located in Phranakhon Si Ayutthaya District, Uthai District and Nakhon Luang District, Phranakhon Si Ayutthaya Province

Abstract

This research was aimed to study the association between characteristics of chicken egg and customer who bought eggs from layer unit regulated by Rajamangala University of Technology Suvarnabhumi and five fresh markets, including Jao-Phrom, Hua-Ror, Grand, Wat prayarti and Suwan Gleaw-Thong fresh markets. Research data were collected by using questionnaires from 300 customers within the age range of 18 to 60 years old. All customers were buying eggs during the time of 5.00 pm. to 6.00 pm. in January 2020 to February 2020. Fisher’s exact test were analyzed. The result of this study found that the characteristics of egg price, shell color, packaging, size, quality, shell texture and cleanliness were considered by the customer who difference of age group, person in family, education, career and preference (P<0.05), except sex and marital status (P>0.05). Chicken egg buying behavior of customer considered for eggshell color, eggshell texture, egg size, and eggshell thickness were 21.3, 20.7, 33.0 and 21.0 percentages, respectively, while the customers did not consider and showed indifference was 78.7, 79.3, 67.0 and 79.0 percentages, respectively. This result indicated that customers still have a misunderstanding in their consideration to buy chicken eggs. Therefore, educational institutes and government agencies should publicize and advertise the knowledge of chicken egg buying in order to motivate more egg consumption.