The Systems of Production and Marketing of Southern Native Chicken Producers

Abstract

     The objective of this research was to study the production and marketing system of native chicken farmers in the southern region. In order to motivate farmers to raise the income from their products. By collecting data from native chicken farmers in Nakhon Si Thammarat and Phatthalung provinces. The result showed that farmers who raised native chickens have a net profit per production cycle at 5.94 baht/kilogram, profit over cash cost per production cycle at 17.53 baht/kilogram. The total cost of raising native chickens per production cycle at 84.06 baht/kilogram, which were separated into fixed and variable costs. The most cost is food at 72.80 percent. While the distribution channel showed that farmers preferred selling live native chickens to merchants in the local area, with the high percentage followed by distribution to wholesale merchants, retail merchants. And others, such as community consumers, community restaurants, respectively. In relation to the creation of native chicken production and marketing systems, additional management procedures such as overseeing the native chicken feed program should be included to boost native chicken production efficiency. To enable farmers to make genuine profits, breed development and cost-benefit analysis are implemented in the production of native chickens. In addition to encouraging distribution networks and policies for creating regional chicken products to boost farmer income.