Factors Influencing the Efficiency of Organic Tea Production Among Farmers: A Case Study in Mae Suai District, Chiang Rai Province.

Main Article Content

Suthada Sirisophon
Ke Nunthasen
Nirote Sinnarong
Surachai Kungwon

Abstract

This research aimed to investigate the factors influencing the production efficiency of organic tea among farmers in Mae Suai District, Chiang Rai Province, an area with high potential for tea production. The study surveyed 115 tea farmers. The findings revealed that the majority of farmers were male (60%), over 50 years old (64.35%), and had 21 to 30 years of tea cultivation experience (54.78%). Most farmers had completed high school or held a vocational certificate (53.91%), had an annual household income between 150,001 and 200,000 Thai Baht (57.38%), and owned 11 to 20 rai of agricultural land (over 80%). Additionally, most farmers had previously contacted agricultural extension officers, participated in organic standard training (93.04%), and possessed a high level of knowledge regarding organic tea production practices (56.52%). Logistic regression analysis indicated that significant factors positively influencing organic tea production efficiency included tea cultivation experience, participation in training, and knowledge of organic farming. Conversely, larger farm sizes tended to reduce organic tea production efficiency. The study recommends continuously promoting organic farming knowledge and training, considering strategies for managing large areas for organic tea production, and encouraging knowledge exchange among farmers.

Article Details

How to Cite
Sirisophon, S. ., Nunthasen, K. ., Sinnarong, N. ., & Kungwon, S. . (2025). Factors Influencing the Efficiency of Organic Tea Production Among Farmers: A Case Study in Mae Suai District, Chiang Rai Province. Prawarun Agricultural Journal, 22(2), 46–55. https://doi.org/10.14456/paj.2025.24
Section
Research Articles

References

Amarathunga, M., Herath, R. K. D., Kumarasingha, P., Prasad Mahindarathne, M., Chamali Amarakoon, A., &

Welhena, C. (2024). Factors Influencing the Effectiveness of the Organic Tea Supply Chain of the Marginalized Organic Tea Producers Association, Sri Lanka. Accessed June 1, 2025. Retrieved from https://agris.fao.org/search/en/providers/124069/records/669fb332429562386250ab50.

Boonti, K., Kruekum, P., Rungkawatand, N., & Fongmu, S. (2024). Tea Production Practice under Good

Agricultural Practice of Farmers in The Royal Project Foundation in Chiang Mai and Chiang Rai Province. Journal of Agri. Research & Extension, 41(1), 162-172. (in Thai)

Cranfield, J., Henson, S., & Holliday, J. (2010). The motives, benefits, and problems of conversion to

organic production. Agriculture and human values, 27, 291-306.

Cronbach, L.J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16, 297-334.

Demaris, A. (1992). Logit modeling: Practical applications: 07-086. USA. SAGE Publications, Inc.

Department of Agricultural Extension. (nd.). GIS Conservation Planting in High Altitude Areas, Chiang Rai

Province (Assam Tea) BETA Version, Agricultural Career Promotion and Development Center, Chiang Rai Province (High Altitude Agriculture). Accessed June 1, 2025. Retrieved from https://haec04.doae.go.th/gis/info.html.

FAO. (2024). Report of the working group on organic tea. Accessed June 7, 2025. Retrieved from

https://openknowledge.fao.org/server/api/core/bitstreams/a67d6093-21a1-474c-8b24-c8dd914816cf/content.

FHA-Food & Beverage. (2023). Latest Consumption Trends in the Tea Sector. Accessed June 7, 2025. Retrieved from https://www.foodnhotelasia.com/blog/fnb/trends-in-the-tea-sector/.

Friedman, M. (1999). Reconsidering logical positivism. Cambridge University Press.

Hair, J. F., Anderson, R. E., Tatham, R. L. & Black, W. C. (1998) Multivariate Data Analysis with Reading. NJ: Prentice-Hall.

Jouzi, Z., Azadi, H., Taheri, F., Zarafshani, K., Gebrehiwot, K., Van Passel, S., & Lebailly, P. (2017). Organic

farming and small-scale farmers: Main opportunities and challenges. Ecological economics, 132, 144-154.

Kabbua, C. (2010). Factors affecting farmers' decision on organic agricultural project participation in Mae-

Tha. (Master's thesis). Chiang Mai. Maejo University. (in Thai)

Kanta, T., & Tasena, A. (2022). Guidelines for Developing Farmers Leading to Organic Agriculture

System of the Housewife Community Enterprise Group in Ban Kokko, Maekasa Sub-District, Mae Sot District, Tak Province. Phetchabun Rajabhat Journal, 24(1), 67-75. (in Thai)

Kerdsriserm, C., Suwanmaneepong, S., & Mankeb, P. (2016). Factors affecting adoption of organic rice

farming in sustainable agriculture network, Chachoengsao Province, Thailand. Int. J. Agric. Technol, 12(7.1), 1227-1237. (in Thai)

Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and

Psychological Measurement, 30(3), 607-610.

Li, H., Yang, S., Yan, J., Gao, W., Cui, J., & Chen, Y. (2024). From Conventional to Organic Agriculture:

Influencing Factors and Reasons for Tea Farmers’ Adoption of Organic Farming in Pu’er City. Sustainability, 16(22), 10035.

Liebert, J., Benner, R., Bezner Kerr, R., Björkman, T., De Master, K. T., Gennet, S., & Ryan, M. R. (2022). Farm

size affects the use of agroecological practices on organic farms in the United States. Nature Plants, 8, 897-905.

Lukrak, N., & Athinuwat, D. (2013). Problems and Barriers in Changing to Organic Vegetable Production of

Ratchaburi farmersWho Qualified in the Organic Farming Development Project. Thai Journal of Science and Technology, 2(2), 125-133.

Mahedi, M., Shaili, S. J., Nurnobi, M., Sakil, A. R., & Shihab, A. R. (2025). Adoption of organic farming

practices: A comprehensive review of trends, determinants, and challenges. Journal of Agricultural and Rural Research, 8(1), 26–45.

Maneechoti, S., & Athinuwat, D. (2019). Success Impacts on Organic Farming in Small Farmer Community

in Nakhon Sawan Province. Thai Journal of Science and Technology, 8(6), 596-608. (in Thai)

Muluneh, M. W., Talema, G. A., Abebe, K. B., Dejen Tsegaw, B., Kassaw, M. A., & Teka Mebrat, A. (2022).

Determinants of organic fertilizers utilization among smallholder farmers in South gondar zone, Ethiopia. Environmental Health Insights, 16. doi: 10.1177/11786302221075448.

Phalaho, S., Yupas, Y., & Phosing, P. (2022). Factors Affecting the Success of Green Farmer Group Kalasin

Province. Journal of Social Science for Local Development Rajabhat Maha Sarakham University, 6(1), 145-154. (in Thai)

Phonvut, C. (2023). The technology acceptance of organic crop production according to Good Agricultural

Practices (GAP). Journal of Innovative Learning and General Education, 1(1), 21-31.

Phoonkasem, C., Kungwon, S., Untong, A., & Nunthasen, W. (2020). Factors influencing the agricultural

sustainability of sugarcane farmers. Journal of Graduate School Sakon Nakhon Rajabhat University, 17(76), 267-279. (in Thai)

Sapbamrer, R., & Thammachai, A. (2021). A systematic review of factors influencing farmers’ adoption of

organic farming. Sustainability, 13(7), 3842.

Serebrennikov, D., Thorne, F., Kallas, Z., & McCarthy, S. N. (2020). Factors influencing adoption of

sustainable farming practices in Europe: A systemic review of empirical literature. Sustainability, 12(22), 9719.

Sookplung, D., Thawornratana, C., & Jai-aree, A. (2022). Factors Affecting Organic Farming of Farmers in Suphan Buri Province. Journal of Multidisciplinary in Humanities and Social Sciences, 5(3), 1166- 1184. (in Thai)

Watson T. R. (2018). Analyzing and Interpreting Rating Scale Data from Questionnaires. rEFLections, 14, 69–77. doi: org/10.61508/refl.v14i0.114230.

Stockdale, E. (2011). Organic farming: pros and cons for soil health and climate change. In Soil Health and Climate Change (pp. 317-343). Berlin, Heidelberg: Springer Berlin Heidelberg.

Suksen, P., Moonsin, W., Chusrisuk, W., Yanataro, P., & Yuttitharo, P. (2024). Organic Agriculture: The

Sustainable Way of Thai Farmers in Surin Province. Academic MCU Buriram Journal, 9(2), 116-127. (in Thai)

Thirakanan, S. (2007). Construction of measurement instruments for social science research: A guide to practice. Bangkok: Chulalongkorn University Press.

Tourism Authority of Thailand. (2023). Doi Wawi. Accessed June 1, 2025. Retrieved from https://www.tourismchiangrai-phayao.com/en/2022/05/26/doi-wawee/.

Turner, R. C., & Carlson, L. (2003). Indexes of item-objective congruence for multidimensional items.

International Journal of Testing, 3(2), 163-171. doi: 10.1207/S15327574IJT0302_5.

Wachirawongsakorn, P., & Jamnongkarn, T. (2022). Paddy Farmer’s Knowledge, Attitude and Key Factors

Affecting the Decision Making on Organic Rice Production of Farmers in Phitsanulok Province. Community and Social Development Journal, 23(2), 190-209. doi: 10.14456/rcmrj.2022.258928 (in Thai)