Enhancing Competitiveness and Sustainable Growth Strategies of Chiang Rai's Public Bus

Main Article Content

Harutairat Jantakard
Chomphunut Phuangsubsin
Kanjanawan Vinitpittayakul


The objective of this research was to encourage public transit bus in the context of the improvement and development guidelines in Chiang Rai public transit bus. It was conducted by studying key factors that affect development and passenger satisfaction to suggest ways to improve the public transportation system of Chiang Rai Province. Factors affecting passenger decision making consisted of 8 factors: service, personnel, vehicle, security, bus terminal, fare, reliability, and special service. Such factors were analyzed to prioritize by three experts using the Pairwise comparison method. It was concluded that service, vehicle, and security were three main factors for improving and developing of the public transit bus, because these factors have high eigenvalue but low passenger satisfaction. Setting improvement policies were conducted by analyzing the environment and potential (SWOT Analysis) leading to analyze strategy (TOWS Matrix) to achieve sustainable development and maximum benefit.  

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How to Cite
Jantakard, H., Phuangsubsin, C. ., & Vinitpittayakul, K. (2023). Enhancing Competitiveness and Sustainable Growth Strategies of Chiang Rai’s Public Bus. Rajamangala University of Technology Tawan-Ok Research Journal, 16(2), 99–112. Retrieved from https://li01.tci-thaijo.org/index.php/researchjournal2rmutto/article/view/260965
Research article
Author Biographies

Harutairat Jantakard, Rajamangala University of Technology Lanna

Department of Industrial Engineering, Faculty of Engineering

Chomphunut Phuangsubsin, Mahidol University

Department of Industrial Engineering, Faculty of Engineering

Kanjanawan Vinitpittayakul, Mahidol University

Department of Industrial Engineering, Faculty of Engineering


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