The Development of E-Commerce Systems for Increasing Distribution Channels of Coffee Products, Ban Thamsing Community Enterprise, Chumphon Province
Article Sidebar
Main Article Content
Abstract
This research aimed to develop an E-commerce system for increasing distribution channels of coffee products, Ban Thamsing community enterprise, Chumphon province and to assess the satisfaction of the developed E-commerce system. The research began with collecting information about the current operating processes of the enterprise and interviewing a relevant sample group of 30 people in order to collect information and problems for data analysis and website design and development. From the results, it was found that 1) the developed
E-commerce system provided convenience and increased distribution channels of the products to customers thoroughly 2) the results of the assessment including that of the evaluation of the system performance from 5 experts was at the highest level ( = 4.59, S.D. = 0.56) and that of the satisfaction assessment of the system from 115 users was at the highest level (
= 4.68, S.D. = 0.51).
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของ วารสารวิทยาศาสตร์และเทคโนโลยี มหาวิทยาลัยอุบลราชธานี
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยอุบลราชธานี และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
References
Thamsing Coffee Group Community Enterprise. 2018. History of Ban Tham Sing Community Enterprise. http://coffeethamsing.com/. Accessed 15 May 2021. (in Thai)
Agricultural Research Development Agency. 2021. History of Robusta Coffee Plantation in Southern Thailand. https://www.arda.or.th/kaset info/south/coffee/history/01-04.php. Accessed 25 November 2021. (in Thai)
Division of Logistics. Department of Industrial Promotion. 2019. System Development Life Cycle : SDLC. https://dol.dip.go.th/en/category/ 2019-02-08-08-57-30/2019-03-15-11-06-29. Accessed 3 December 2021. (in Thai)
Sriurai, W. and Bunteong, A. 2019. The model of interaction support system development in classroom for the 21st century active learning. Journal of Science and Technology, Ubon Ratchathani University. 21(1): 136-145.
Rodplang, P. 2021. The developing online marketing channels of Ngob products, Basketry products group Ngobthai-Laongeaw Thong-en, Inburi district, Singburi province. Journal of Social Science and Buddhistic Anthropology. 6(3): 35-45. (in Thai)
Penmas, P. Sriprasert, P. and Somnuk, N. 2021. The development of distribution channels online for local fabrics through market mechanism of the university. College of Asian Scholar Journal. 11(3): 1-10. (in Thai)
Maiprasert, D. 2021. Development of E-commerce system for Thongsuk bamboo garden, Khok Tum sub-district, Lopburi province. Research and Development Journal, Buriram Rajabhat University. 5(2): 101-110. (in Thai)
Loiypha, N. 2020. Increasing value of goods and marketing channels through E-commerce system for Look Kaew silk community enterprises group in Nikhom Phatthana, Khukhan district, Sisaket province. Journal of Community Development and Life Quality, Upper Northern Research Administration Network, Science and Technology Research Institute, Chiang Mai University. 8(1): 214-226. (in Thai)
Philuek, S., Chaisit, C. and Plansuwan, L. 2020. The development of distributions for processed agricultural products in Nakhon Sawan province by the electronic commerce. Journal of Graduate Review Nakhon Sawan Buddhist College. 8(2): 217-228. (in Thai)
Utiram, K. and et al. 2019. Value adding and development style of product distribution of rice mills group at Baan Hua Dong, Phrasao sub-district, Mahachanachai district, Yasothorn province. Research and Development Journal, Buriram Rajabhat University. 14(2): 111-120. (in Thai)
Rattanaphan, P., Rattanaphanband, M. and Sae-Wong, J. 2018. Development of distribution channels and creation of added value for community food products in Songkhla province. Journal of Community Development Research (Humanities and Social Sciences). 11(4): 42-51. (in Thai)
Electronic Transactions Development Agency. 2021. Perspective on Future of e-Commerce: How e-Commerce Will Change in the Post-Covid and Beyond. https://www.etda.or.th/get attachment/1601aea8-41bf-4cbb-8aca-a2b8d0f9f 63f/Perspective-on-Future-of-e-Commerce-How-e-Commerce.aspx. Accessed 3 December 2021. (in Thai)
