Mobile Application Usage for Online Agricultural Product Markets
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Abstract
The research objective was to present the multi-disciplinary concept applied to technology and community agricultural market by applying a mobile application to agricultural products in the online market. The research was based on the case study of the Esan (northeastern) vegetables and herbs community. It was a collection of information on vegetables and herbs. The members of the community were divided into 4 groups: plant growers, animal farmers, buyers-sellers, and interested people. The data were obtained by storing social media accounts which were members' online marketplaces. Besides, the system automatically navigated member establishments via online maps. This model presented a system that ran on Android devices for ease of use and portability, including automatic navigation. Mobile applications were evaluated on system design and development. The system was also evaluated by 2 groups of users, including information technology experts and general users in the vegetable and herb communities of Esan. The evaluation results showed that information technology experts evaluated usage at a good level as well as general users. It was shown that the concept of this designed and developed system could be used effectively. This led to agricultural products of the community connected to the online market via social media using this developed system as a connection medium. Besides, the navigation to establishments via online maps with mobile devices could also facilitate the transportation of community agricultural products. In the future, besides being a source of products, the market mechanism could control product prices and their quality.
Article Details
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของ วารสารวิทยาศาสตร์และเทคโนโลยี มหาวิทยาลัยอุบลราชธานี
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยอุบลราชธานี และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
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