Development of Smart Canteen in The New Normal Era: Digital Technology for Social Innovation

Main Article Content

ฐิติยา เนตรวงษ์

Abstract

This article aims to provide guidelines for the development of smart canteen according to the advance of digital technology, support social innovation, to increase service efficiency, value-added service, and support a new normal.  The components of a smart canteen are 1. digital content to increase the competitiveness of using digital media in marketing communication. 2. Customer relationship management system to increase the level of customer service, create understanding, reach in customer needs, and meet the needs of customers both in terms of products and services. 3. Automatic customer screening system to monitor and reduce the risk of the disease spreading to build the confidence of customers who use the service. 4. Stock management system for effective stock management to reduce production costs, utilization of storage space Including analyzing and anticipating customer needs regularly. And 5. automatic payment system of the smart canteen to facilitates the payment of goods for service recipients in a new normal. Digital technology for social innovation will drive improvements in productivity along the value chain, enable innovation, increase productivity, and economic growth.

Article Details

Section
Academic articles

References

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