ปัญหาและอุปสรรคในระบบการผลิต การจำหน่าย และการบริโภคของผู้มีส่วนได้เสียต่อผลิตภัณฑ์ยาจากสมุนไพรอินทรีย์ : กรณีศึกษา มูลนิธิโรงพยาบาลเจ้าพระยาอภัยภูเบศร

Abstract

This study was investigated from the indepth interview and questionnaire using purposive sampling of stakeholders for the organic herbal medicine products of Chao Phya Abhaibhubejh hospital foundation, which were the producer (farmer), entrepreneur and consumer, to evaluate the problems and obstacles of stakeholders, and attitudes and needs of consumers about organic herbal medicine products. For the results from the producer, it showed that the important problems and obstacles were (1) deficient market and (2) plant diseases and pests in field. For the part of entrepreneur, although they had a good attitude towards the using of organic herbs as a raw material in the herbal medicine production, it had some problems that were (1) lacking of some organic herbs (temperate plants) and (2) chemical contamination in some organic herbs. For the results of the consumers survey, it was revealed that not less of consumers had no the basic knowledge about organic agriculture (32.9 percent), but almost of the consumers had a positive attitude with organic herbal medicine, except the colors, smell and taste, which had different opinions. In addition, the main reason for buying herbal medicine was the confidence in the virtues of the herbs (95.0 percent), which mostly used by consumers for the gastrointestinal tract (70.8 percent). The recommendation from the organic herb farmers was found that there were requirement for increasing of marketing channels to sell the organic herbs. In addition, they needed the processing knowledge for value-added products from the related agencies. In the recommendation from entrepreneurs and consumers, they suggested that the knowledge of herbal products using should be promoted increasingly. 

Keywords: attitude; problem and obstacle; herbal medicine product; stakeholder; organic herb