Multi-criteria analysis for optimal agricultural freight routing: a case study of durian transport from Chanthaburi to chiang khong customs house
Abstract
This study aimed to analyze and compare the critical factors influencing the selection of optimal transportation routes for agricultural products, using a case study of durian transport from chanthaburi province to the Chiang Khong customs house in Chiang Rai province. A comprehensive review of domestic and international studies identified 35 relevant factors. The frequency ranking technique was applied to prioritize and select 9 key factors: transportation time, cost, distance, road conditions, pavement quality, road width, frequency of acceleration, route characteristics, and facility availability. The analysis employed a multi-criteria decision-making (MCDM) approach using the simple additive weighting (SAW) method to evaluate route suitability. The results revealed that Route 3-1 obtained the highest total score, followed by routes 1-1 and 3-2. In contrast, routes 2-4 and 4-2 received the lowest scores, indicating potential infrastructure deficiencies and environmental challenges. Routes 3-1 and 4-3, with total scores of 7.6469 and 5.6250 respectively, Therefore, it could be concluded that they were the most suitable routes for durian transport. Based on the consistency of factors of time, cost and route quality, the research shows that considering multiple factors together increases route selection accuracy, reduces risk and enhances the competitiveness of the Thai agricultural sector.
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