Application of quality function deployment, Kano’s model and design of experiment for design and development of scaphium drink

Authors

  • Watchanachai Joompha Faculty of Integrated Engineering and Technology, Rajamanga University of Technology Tawan-ok, Chanthaburi campus, Chanthaburi Province https://orcid.org/0000-0003-3202-865X
  • Rungruetai Tanngoen Faculty of Integrated Engineering and Technology, Rajamanga University of Technology Tawan-ok, Chanthaburi campus, Chanthaburi Province
  • Suprane Khongchada Faculty of Integrated Engineering and Technology, Rajamanga University of Technology Tawan-ok, Chanthaburi campus, Chanthaburi Province
  • Suchat Tanabunya Faculty of Integrated Engineering and Technology, Rajamanga University of Technology Tawan-ok, Chanthaburi campus, Chanthaburi Province
  • วรพจน์ ศิริรักษ์ Faculty of Engineering, Rajamangala University of Technology Lanna Chiangrai, Chiangrai Province https://orcid.org/0000-0001-9646-7876

Keywords:

Scaphium Drink, Quality Functional Deployment (QFD), Kano's Model, Design of Experimental (DOE)

Abstract

Since health-conscious people need beverages that are beneficial to the body and easy to drink, this research aimed to study the characteristics of scaphium drink products that consumers want and to design and develop scaphium drink products that meet the needs of consumers. This research was an application of quality function deployment techniques, along with Kano's model and design of experimental, including sensory testing using the 9-Point hedonic scale test method, considering the appearance characteristics, namely color, smell, taste, viscosity, and overall liking. The steps started with a survey of 414 consumers who experienced dringking scaphium drink. The results of the design and development of scaphium drink beverages, using 80% of the important technical specifications were adopted as guidelines for design and development, after which the experimental plan was developed. By mixing with 16 formulas of related herbs and testing the sensory by 34 untrained panelists, the results of the consumer testing showed the most satisfaction on 2 formulas: Formula 9 consisting of scaphium drink 500 mg 500 mg, green tea and roselle 50 mg equally, asiatic pennywort and chrysanthemum 100 mg equally, stevia 0.1 mg, and water 200 mg and Formula 16 consisting of scaphium drink 500 mg, green tea 50 mg, roselle 100 mg, asiatic pennywort 50 mg, chrysanthemum 100 mg, stevia 0.1 mg, and water 200 mg. Both formulas had a satisfaction score of 6.59. The results of the research study showed that scaphium drink is beneficial to the body and easy to drink.

References

Ahmadabadi, H. Z., Zamzam, F., Meybodi, F.R., Streimikiene, D., & Mardani, A. (2018). Development of a new sesame product using QFD and DOE methods: A case study of sesame product in Yazd. Montenegrin Journal of Economics, 14(1), 27-44.

Aroonrungsawasdi, S., Chumsri, N., & Utarwuthipong, T. (2019). Healthy drink from riceberry rice with black bean and FOS-prebiotic. Journal of Food Technology Siam University, 15(1), 28-36. (In Thai)

Chen, K. J., Yeh, T. M., Pai, F. Y. & Chen, D. F. (2018). Integrating refined Kano model and QFD for service quality improvement in healthy fast-food chain restaurants. International Journal of Environmental Research and Public Health, 15(7), 1310, 1-16. https://doi:10.3390/ijerph15071310

Charoen Pokphand Group Co.,ltd. (2024, January 4). Special Report: The trend of health food and beverage market for the elderly is still strong. Kasikorn Research Center sees the market growing by 6% in 2024, in line with the aging society. https://www.wearecp.com/news-2024-01-04. (In Thai)

Insee, A., Tayana, N., Duangdee, N., Nat, R., Prateeptongkum, E., & Dent, M. (2023). Chlorogenic acid and biological activity of Chrysanthemum indicum L. extract at various geographical locations in Thailand. Journal of the Department of Medical Services, 48(3), 13-21. (In Thai)

Jaisamut, S., Junlatat, J., & Jaisamut, O. (2021). Comparison of anti-inflammatory effects of Centella asiatica (L.) urb. leaf extract in macrophages. YRU Journal of Science and Technology, 6(2), 137-144. (In Thai)

Joompha, W., Mongkontanawat, N., Laofoel, S., Natabumrung, L., & Yotatip, N. (2021). The application of quality function deployment for design and development of Malva nuts. In the 39th industrial engineering network conference (IE Network 2021). (pp. 635-640). Faculty of Engineering, Rajamangala University of Technology Srivijaya, Songkhla. (In Thai)

Kamnerdwam, A. T., Rawangwong, S., Pirom, T., Buamash, C. Phanthasri, P., & Laosat, C. (2024). Design and development of vases made from woven bamboo handicrafts by applying Kano model with the quality function deployment. Journal of Advanced Development In Engineering and Science, 14(41), 129-147. (In Thai)

Khuenpet, K. Suvarnakuta, P., Polpued, R., & Jaru-arayanun, R. (2018). Development of healthy Hom-Thong banana powder. Thai Science and Technology Journal, 27(6), 1023-1037. (In Thai)

Mala, A. (2023). Application of quality function deployment technique to develop grape jelly production process for elder. [Master’s thesis, Chiang Mai University]. https://tdc.thailis.or.th/tdc/advance.php. (In Thai)

Permgumlungsub, T., Navavongsathian, A., & Rungruang, P. (2021). Marketing mix factors and lifestyle influencing purchase decision of healthy-drink products of consumers in samut prakan province. Apheit Journal, 27(2), 16-28. (In Thai)

Phonpannawit, A. (2022). Healthy instant powdered drink product from luem pua glutinous rice and purple corn silk. Science and Technology Nakhon Sawan Rajabhat University Journal, 14(20), 1-14. (In Thai)

Phungam, N., Manucham, K., & Settapramote, N. (2023). Effects of stevia syrup substitution on the physical qualities of marshmallows. Journal of Sustainable Home Economics and Culture, 5(2), 71-83. (In Thai)

Ponga-ree, K., & Thawesaengskulthai, N. (2017). Establishing durian milk product innovation. In the 35th industrial engineering network conference (IE Network 2017). (pp. 202-208). Faculty of Engineering, Chiang Mai University, Chiang Mai. (In Thai)

Prasertsakul, D., & Worawitphinyo, T. (2020). Underlying factors towards the willingness to use functional drinks in Bangkok, Thailand. Executive Journal, 40(2), 51-63. (In Thai)

Rungsirisakun, R., Boonyaritthongchai, P., Sampanvejsobha, S., & Mengveha, N. (2016). Integrated product and process development: Chrysanthemum tea. Research report. King Mongkut’s University of Technology Thonburi. (In Thai)

Saenggasanee, N. (2022). An application of quality function deployment for orange juice product development [Master’s thesis, Prince of Songkla University]. https://tdc.thailis.or.th/tdc/advance.php. (In Thai)

Settapramote, N., Phungam, N. Luckason, W., & Yindeeram, O. (2021). Effect of wheat flour partial substitution with Irvingia malayana on quality of cupcake product. Agriculture and Technology Journal, 2(1), 81-89. (In Thai)

Srichamroen, A. (2023). Effect of extracted malva nut gum on physicochemical properties of frozen dough bread and in vitro digestion. Naresuan Agriculture Journal, 20(1), 1-22. (In Thai)

Sirikhansaeng, P. Saenkhot, N., & Chumsena, L. (2020). The study of chemical properties and sensory test of roselle wine and roselle mix with mulberry wine. Rajamangala University of Technology Tawan-ok Research Journal, 13(1), 111-119. (In Thai)

Sirinkraporn, S., & Ting, L. (2024). Analysis of brand expectation for Chinese natural dyes based on the Kano model. Journal of Philosophical Vision, 29 (2), 229-238. (In Thai)

Sudasna-Na-Ayudthya, P., & Luangpaiboon, P. (2008). Design and analysis of experiment. Top Publishing. Bangkok. (In Thai)

Sukhasem, S., & Klinkajorn, S. (2017). Stabilizer agent from malva nut (Scaphium scaphigerunm) in food products. Thai Agricultural Research Journal, 35(1), 14-30. (In Thai)

Supaking, J. (2022). Development of function beverage from banana mixed with herbal. Journal of Science and Technology Thonburi University, 6(2), 38-45. (In Thai)

Surawan, N. (2021). Study of antioxidant of tea. [Master’s thesis, Dhurakij Pundit University]. https://tdc.thailis.or.th/tdc/advance.php. (In Thai)

Thonabut, J. (2021). Development of the date plam-roselle jam from krueo ma noy leaves (Cissampelos pareira L.). Life Sciences and Environment Journal, 22(1), 97-111. (In Thai)

Tongaggaw, J. (2013). Centella asiatica (Linn.) Urban: A very useful herb. Journal of Science and Technology, Ubon Ratchathani University, 15(3), 70-75. (In Thai)

Vongvit, R., Anuwedh,T., & Nimyeam, N. (2017). The QFD approach to the automated storage machine development. Engineering Journal of Research and Development, 28(4), 37-48. (In Thai)

Vongvit, R., Churaksa, T., & Rattana, N. (2024). Exploring augmented reality design for robot maintenance training through the Kano model. Science & Technology Asia, 29(2), 102-113.

Wigraisakda, K., Srathongkham, T., & Murnpho, S. (2024). Factors affecting the decision on buying functional drink. Liberal Arts, Science and Technology, 1(1), 52-65. (In Thai)

Downloads

Published

2026-04-20

How to Cite

Joompha, W., Tanngoen, R., Khongchada, S., Tanabunya, S., & ศิริรักษ์ ว. (2026). Application of quality function deployment, Kano’s model and design of experiment for design and development of scaphium drink. Agriculture & Technology RMUTI Journal, 7(1), 60–73. retrieved from https://li01.tci-thaijo.org/index.php/atj/article/view/267709

Issue

Vol. 7 No. 1 (2026): Agriculture & Technology RMUTI Journal

Section

Articles

License

Copyright (c) 2026 Agriculture & Technology RMUTI Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรงซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใดๆ

บทความ ข้อมูล เนื่อหา รูปภาพ ฯลฯ ที่ได้รับการดีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นลิขสิทธิ์ของวารสารทดสอบระบบ ThaiJo2 หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่หรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักอักษรณ์จากวารสารทดสอบระบบ ThaiJo2 ก่อนเท่านั้น