Practice on Community Enterprise Potential Assessment of Community Enterprise Members in Chiang Mai Province

Abstract

  This study was conducted to investigate: 1) Basic information of community enterprise members, 2) practice on community enterprise potential assessment of the community enterprise members in
Chiang Mai Province, 3) factors effecting of practice on community enterprise potential assessment of the community enterprise members and 4) problems encountered and suggestion about the assessment. A set of questionnaires was used for data collection administered with a sample group of 297 communityenterprise members obtained by simple random sampling. Obtained data were analyzed by using descriptive statistics (percentage, Mean and standard deviation) inferential statistics and Multiple regression.

   Results of the study revealed that most of the respondents were female 54.89 years old on average, elementary school graduates and below, and married. The main occupation of the respondents was farming. The respondents had 3.42 household members and 2.98 workforce on aver age. The respondents eared an annual income by joining the community enterprise for 75,409.09 bath an other agricultural activities for 120,929.63 baht on average. They perceived news about the community enterprise through agricultural extension workers and community enterprise members for 13.23 times per year on average. They were suggested about the assessment of the community enterprise for 1.30 times per 3 years on average. They joined the assessment for 1.42 time per 3 years on average. The respondents attended the training on community enterprise assessment for 1.05 times per 3 years on average. The respondents were member of the commu nity enterprise for 5.94 years on average and Most of then did not have any social position. The respon dents had practice about the community enterprise assessment at  a high level. Factors having  an effect on practice about the community enterprise assessment with a statistical significance level were. The following had an effect on the community enterprise assessment with a statistical significance leve      l: Marital status and information perception about the community enterprise.

  The following were problems encountered: leaders had many burdens which results in ineffective time management, Most leaders and members were aging people and lacked of knowledge/ understanding about criteria of the assessment and COVID-19 pandemic caused a problem in group forming for planning and assessment were not used for community enterprises development. The following were suggested by the respondents: concerned agencies should hold a training or inform about significance and benefits of a community enterprise assessment; leaders /committee members should explain to members about criteria of the assessment before doing it; and the assessment should be done continually for increasedknowledge /understanding and utilization.