Guidelines for the Development of Agro-Tourism in Nong Khla Subdistrict, Sai Ngam District, Kamphaeng Phet Province
Article Sidebar
Main Article Content
Abstract
The objectives of the study were to investigate: 1) personal, economics, and social factors 2) components of being an agro-tourism 3) community potential 4) community needs towards the development of agro-tourism attractions as a guideline 5) problems and obstacles. This research was quantitative research by using a statistical package to analyze the data.
The results found that personal factors most were female, 53.68 percent, with age between 34-54 years old, and had education at the secondary level at 45.96 percent. Basic economic factors included the average agricultural income was 104,372.63 baht, and average agricultural expenditure was 53,124.07 baht. The number of household members, agricultural area land ownership and financial resources, while social factors included group integration, exposure to information via online media 65.26 percent. Needs to participate in agro-tourism development projects were 62.81 percent. Tourist attraction components included attractiveness and beauty, access to tourist attractions, facilities ability to support and tourism activities with a moderate level of opinion. Community potential included service, support, service provision, and attraction with a moderate level of readiness. The needs for developing agricultural tourism guideline included product displays and demonstration plots, tourists participate in activities, allowing tourists to stay overnight in the village, training on new agricultural knowledge and local knowledge, sales of agricultural products and providing opportunities for agribusiness with a high level of demand. The results of the hypothesis testing found that exposure to information, needs to join the project, components of agricultural tourism attractions and community potential related to the need of guidelines for developing agro-tourism attraction at the significance level of 0.01. Problems and obstacles were community participation.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Department of Agricultural Extension. 2002. Handbook for implementing the agricultural tourism promotion and development project, fiscal year 2002. Department of Agricultural Extension, Bangkok. [in Thai]
Imman, R., M. Choomanee, S. Binlateh, U. Kahyee, O. Anan, W. Made, and K. Noipha. 2020. Factors correlating attitudes and satisfaction of participants in one doctor, one house project of Lan Khoi subdistrict, Pa Phayom district, Phatthalung province. Research and Development Health System Journal, 13(1): 338-347. [in Thai]
Kamchan S. and N. Pienroj. 2015. Tourism patterns in Amphur Muang Surat Thani: The perspective of domestic tourists. Srinakharinwirot Business Journal, 6(2): 112-122. [in Thai]
Kamphaeng Phet Provincial Office. 2021. Kamphaeng Phet provincial development plan, 2023-2027. Kamphaeng Phet: Kamphaeng Phet Provincial Office. Available : https://mua.kpru.ac.th/FrontEnd_Plan/public/uploads/publicationinformation/165414196002020606222230301010.pdf (September, 14, 2023). [in Thai]
Kermkhan, J. 2018. The perspective of agro tourism development in Thailand. King Mongkut's Agricultural Journal, 36(2): 162-167. [in Thai]
Nong Khla Subdistrict Administrative Organization. 2019. Local development plan, 2018-2022. Sai Ngam: Nong Khla subdistrict administrative organization. Available: https://www.nk.go.th/uploads/docs/1701_20220620150332_0.pdf (September 14, 2023). [in Thai]
Nong Khla Subdistrict Administrative Organization. 2022. Local development plan, 2023-2027. Sai Ngam: Nong Khla Subdistrict Administrative Organization. Available : https://www.nk.go.th/uploads/docs/1779_20220824115118_0.pdf (September 14, 2023). [in Thai]
Phumphaiboon, T. 2008. Tourism components and attitudes toward community tourism development in Ban Bu, Siriraj subdistrict, Bangkok Noi district, Bangkok. Master's Thesis in Environmental Planning for Community and Rural Development, Faculty of Environment and Resource Studies, Mahidol University. [in Thai]
Rattanathawornkiti, H., S. Phayakkanant, R. Rungsawang, T. Sittisua, and K. Wattanagosol. 2023. The potential development of the agricultural tourism in Ban Bua Khun Jong village, Buachet district, Surin. Journal of Local Governance and Innovation, 7(1): 1-16. [in Thai]
Sanglimsuwan, K. and S. Sanglimsuwan. 2012. Sustainable cultural heritage tourism. Executive Journal, 32(4): 139-146. [in Thai]
Tourism Development Office, Department of Tourism, Ministry of Tourism and Sports. 2010. Handbook for the evaluation of tourism site quality standards. Ministry of Tourism and Sports, Bangkok. [in Thai]
Vichaidit, P. and P. Sampattavanija. 2022. The relationship among information exposure in organization, organizational communication climate, interpersonal relationship and participation in organizational activities. Journal of Communication Arts Review, 26(3): 182-195. [in Thai]
Yamane, T. 1973. Statistics: An Introductory analysis. 3rd. Harper and Row Publication, New York.
