การวิเคราะห์ปัจจัยการออกแบบการปฏิสัมพันธ์สำหรับแอปพลิเคชันรวบรวมข้อมูลออนไลน์โดยใช้สมาร์ตโฟน
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ปัจจุบัน การรวบรวมข้อมูลแบบออนไลน์สำหรับใช้ในงานวิจัยในสาขาต่างๆอาจจะสามารถเข้ามาแทนที่การเก็บข้อมูลด้วยแบบสอบถามที่ใช้กระดาษ-ดินสอ/ปากกาได้ เนื่องจากศักยภาพของการรวบรวมข้อมูลแบบออนไลน์ที่ปรากฏ งานวิจัยฉบับนี้นำเสนอการสืบหาปัจจัยด้านการออกแบบการปฏิสัมพันธ์สำหรับแอปพลิเคชันรวบรวมข้อมูลออนไลน์โดยใช้สมาร์ตโฟน โดยอาศัยทฤษฎีความเหมาะสมระหว่างลักษณะงานและลักษณะเทคโนโลยี และหลักการออกแบบการปฏิสัมพันธ์ ผลการวิเคราะห์ข้อมูลด้วยสถิติแบบจำลองสมการเชิงโครงสร้าง และทดสอบสมมติฐานงานวิจัยในกลุ่มตัวอย่าง 320 คน จากมหาวิทยาลัยรามคำแหง พบว่า ปัจจัยด้าน1) เนื้อหาของคำถามในแอปพลิเคชันรวบรวมข้อมูลออนไลน์ 2) วิธีการเลือกตัวเลือก 3) การแสดงผลลัพธ์ และ4) การปรับมาตราส่วน เป็นปัจจัยที่ช่วยเพิ่มประสิทธิภาพในการออกแบบแอปพลิเคชันรวบรวมข้อมูลออนไลน์โดยใช้สมาร์ตโฟนได้และสามารถรองรับการตอบแบบสอบถามออนไลน์โดยใช้สมาร์ตโฟนได้อย่างเพียงพอ นอกจากนี้ ผลการวิจัยยังพบว่า วิธีการเลือกตัวเลือกของแอปพลิเคชันรวบรวมข้อมูลออนไลน์ที่ปรากฏบนสมาร์ตโฟน เป็นปัจจัยที่มีความสำคัญมากที่สุดเมื่อเปรียบเทียบกับปัจจัยอื่นๆในกลุ่มตัวแปรแฝงภายใน บ่งบอกถึงความสำคัญของสัญลักษณ์ที่ต้องเข้าใจได้ง่ายและมีขนาดที่เหมาะสมกับขนาดของหน้าจอสมาร์ตโฟน
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