Consumers’ knowledge and awareness towards organic vegetable certification in Phnom Penh City, Cambodia

บทคัดย่อ

This paper is investigated about consumers’ knowledge and awareness of organic vegetable certification in Cambodia. Data providers was collected in Phnom Penh city through face to face survey within 402 respondents. The descriptive statistics and chi-square test were employed. Gender, organic knowledge, and trust’s label were found relatively statically significant related to consumer’s propensity to purchase organic vegetables. Further results show that organic vegetable certification could be divided into three classes including (1) organic vegetables sticking organic logo, (2) sticking generic term “organic”, and (3) sticking organic logo and generic term. Organic consumers usually bought organic vegetables sticking with logo and generic term “organic” while the decision making was made by their own self rather than other. About 80 percent of organic consumers recognized the organic certification. However, consumer’s knowledge on organic certification is limited since 85 percent of consumers bought chemical free vegetables confused that it was organic vegetables, so television and radio should broadcast more about organic information since these are the significant media.