Factors Related to Social Interaction for Adaptation via Facebook by Expatriates in Thailand
Keywords:
Facebook Usage, Information seeking, Social interacton, AdaptationAbstract
The purposes of this research were 1) to study the demographic characteristics, length of residence, Thai language competence, Facebook usage behavior, information seeking via Facebook and social interaction for adaptation via Facebook of expatriates in Thailand; 2) to study correlations among demographic characteristics, length of residence, Thai language competence, Facebook usage behavior, information seeking via Facebook and social interaction for adaptation via Facebook. This research employed a quantitative approach, using t-test and One-Way ANOVA. The data collection was conducted through an online survey of 340 Thailand-based expatriates. The results revealed that 1) 204 were males (60%), while 136 were females (40%); 2) a majority of the respondents were between the ages of 23-40 (54.1%); 3) most were from the Asian continent (35.6%); 4) most had resided in Thailand more than 5 years (37.4%); 4) most reported their Thai language competence at a low level (= 2.03, SD = .998); 5) most reported their Facebook usage behavior at a high level (
= 3.99, SD = .597); 6) they also reported information seeking via Facebook at a moderate level (
= 2.78, SD = .728); and 7) social interaction for adaptation via Facebook at a moderate level (
= 3.12, SD = .724). The results of hypothesis testing were 1) no statistically significant differences in social interaction for adaptation via Facebook by the expatriates were found based on the factors of sex, age and continent of origin ; 2) no statistically significant differences in social interaction for adaptation via Facebook by expatriates were found based on length of residence and Thai language competence ; and 3) statistically significant differences in social interaction for adaptation via Facebook were found based on Facebook usage behavior and information seeking via Facebook.
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