Farmers' Motivation to Participate in Crop Insurance Project of Bank for Agriculture and Agricultural Cooperatives in Chiang Mai Province

Abstract

The purposes of this study are to study 1) personal, and socio economic background of the farmers who participated in the Agricultural Insurance Program of the Bank for Agriculture and Agricultural Cooperatives in Chiang Mai province, 2) motivational factors which affect farmers to participate in the agricultural insurance scheme, and 3) recommendations to the agricultural insurance scheme. The research populations involved in this study were 262 farmers participating in the Agricultural Insurance Program of the Bank for Agriculture and Agricultural Cooperatives in Chiang Mai province. 128 people were chosen by simple random sampling. The data were collected by using questionnaire and analyzed by using descriptive statistics and factor analysis. The study indicated that 57.81% of the farmers were male. The average age was 56.32 years old. The farm area was 11.94 rai in average. There were 1 - 2 farm laborers from each family. Based on varimax analysis, it was found that motivation for participation in the Agricultural Insurance Program consisted of 6 factors which are farmers’ attitude toward the program, government’s support policy, adaptation of farmers, their experiences of receiving help, quality of service, and receiving information factors. These factors influenced the participation in the agricultural insurance scheme of farmers at the high level (= 3.83). According to the results of this study, the farmers suggested that there should be proper public relations about the knowledge of agricultural insurance in all area.