Factor Affecting Business Operations of Pet Fish Stores in Khon Kaen Province

Abstract

This research aimed to investigate socio - economics characteristics,operating cost and return and factors affecting the operations of pet fish entrepreneurs in Khon Kaen province. The structured questionnaire was employed to collect data from 30 entrepreneurs. The results showed that most of pet fish entrepreneur were male with an average age of 42.8 years. Most of them were single owner business. The result also found that pet fish entrepreneur has an average cash gross margins of 23,501.02 baht per month. Basic knowledge of pet fish culture, entrepreneur’s experience and quarantine of pet fish diseases are the most important factor affection business operations of pet fish store