Factors Influencing to Decision Making on Agro-tourism of Tourists in Wang Nam Khiao District, Nakhon Ratchasima Province

Abstract

The objective of this research was to study the factors influencing decisions making on the agro-tourism of tourists in Wang Nam Khiao District, Nakhon Ratchasima Province. The sample consisted of 120 people by accidental random sampling. The data were collected by questionnaires. The results revealed that 8 topics of agricultural tourism had a high impact on decision-making as follows: 1) natural resources (mean 2.66) 2) personal needs (mean 2.52) 3) facilities  (mean 2.48) 4) accommodation (mean 2.42) 5) transportation (mean 2.40) 6) economic conditions of tourists/families (mean 2.35) 7) products and services (mean 2.33) and 8) public relations and information dissemination (mean 2.14). The result was indicated that Wang Nam Khiao District, Nakhon Ratchasima Province has abundant natural resources and facilities that provided tourists, created satisfaction for tourists at a very high level. The factors of public relations and dissemination of information was affected tourist decisions at a medium level (mean 2.14). The comparison of the factors influencing the decision-making of agricultural tourism of tourists was found that gender and income were statistically different. There were statistically significant differences in agricultural tourism decisions as following: 1) Tourists of different gender had statistically significant differences in agricultural tourism decisions at the .001 level, namely convenient road and beautiful tourist attractions, and a good atmosphere. There was a statistically significant difference at the .05 level, there were natural tourist attractions and interesting agricultural activities. 2) The tourists with different incomes had significantly different agricultural tourism decisions statistically significance at the .05 level of 2 issues, namely, the area show on google map and tourist are required to visit a unique lifestyle and pleasant atmosphere unlike any other.