Relationship of household characteristics and vegetables consumption behavior with the proportion of income spent on vegetables in Ratnapura district, Sri Lanka

บทคัดย่อ

Presently, vegetables consumption of Sri Lanka is reporting a lower value. The socioeconomic conditions of the families were identified as reasons for this circumstance by several recent researches. Therefore, this study was conducted to study regarding how does consumer’s socioeconomic characteristics and their behaviors related to vegetables purchase. Ratnapura district was designated to conduct the study. The data were obtained from a face-to-face survey of 400 respondents using accidental sampling method with a structured questionnaire. Multiple regression analysis was employed to investigate the relationship between consumer’s socioeconomic characteristics and their vegetables purchasing habits on the percentage of income spent for vegetables. The results showed that arising monthly income spent less percentage of income on vegetables. The lengthening of distance to the market place, rising the frequency of visits to the market per week also increased this percentage. Moreover, the habit of preparing a list of vegetables to buy decreases this percentage.