Organic food market trend and consumers’ profile in Phnom Penh city, Cambodia

บทคัดย่อ

Organic agriculture has received attention in recent decade on account of its biological feature, so agricultural institutions have been formed and developed enormously in organic filed at the present time in Cambo-dia. This research was to identify organic food market trend and organic consumers’ profile which was conducted in Phnom Penh City in this regard is the best place where sold organic product majority in Cambodia. Data was collected from supermarkets by structure questionnaire within 456 respondents. Descriptive statistics and Chi-square test were employed to quantify correlation. It was found that organic product in Cambodia is limited and narrowed. However, there is a positive signal for organic market in Cambodia. The study shows that the consumers could be divided in three categories including organic consumers (regular and occasional consumers), non-organic consumers, and never-heard organic consumers. Gender, marital status, education, occupation and income were found relatively statically significant related with consumer behavior. It can be implied that organic consumers mostly are the middle age men who have higher education, married with kid, secure job, and better income are more propensity interested in buying organic food. The main reason to purchase was about the health for the mand for their lovers meanwhile the key reason stood behind consumers not to buy was extremely about the lack of information of organic product. In this context, this relevant information would provide a good point to contribute significant effective to either marketers or other related parties to target potential consumers and raise organic sector.