Supply chains for business development of meat goat production in the three southern border provinces of Thailand

Abstract

This study is mixed-method research aiming to determine business condition of meat goat-raising and supply chain to develop meat goat-raising business in 3 southern boarder provinces, Thailand. The quantitative data were collected using the questionnaire form as well as the issues questioned by interview. The interviewees were: 1) 396 farmers who raised meat goat in 3 southern boarder provinces (Yala, Pattani and Narathiwat) by stratified random sampling, 2) 150 meat goat consumers, 3) 30 goat meat restaurants, 4) 30 meat goat merchants obtained by purposive selection and quantitative data collection, and 5) 15 academics and experts of meat goat marketing and production. The analyses were conducted quantitatively and descriptively. The statistics used were frequency, percentage, standard deviation, multi linear regression. The findings reveal that 1) Most of farmers were male with average age at 49 years old gaining average income from meat goats-raising for about 13,808.48 baht per year. Most of them were small-business farmers raising meat goats for the purpose of selling. The need of farmers in terms of the extension of meat goat raising was at a high level. The analysis of relationship between the factors of society, economic, the condition of goat meat-raising and the total number of meat goats was showed that the factors including age, area used in meat goats breed-farming, young goat raising, the goat market establishment in district, moist grass plot, thick food for meat goats, and experiences in meat goats-raising have been related to the total number of meat goats at the 0.01 level of significance. 2) supply chain included farmers who produces meat goats as the upstream business unit providing factors of production, quality management of meat goat’s production from the beginning to the readiness for selling,