Success factors of indigo fabric farmers in Phanna Nikhom district, Sakon Nakhon province

Abstract

This research objectives were to study basic personal factors, economic and social factors, the practice of preparing indigo fabric production and success factors of indigo fabric’s farmers in Phanna Nikhom District, Sakon Nakhon. The sample group of this study was 115 indigo fabric producers by proportional stratified sampling and finalized the sample by applying the accidental sampling. Data were collected by using an interview schedule. Data analysis implied descriptive statistics such as descriptive and inferential statistics. Statistic to examine the hypothesis was chi-square. The results of the study shown that most of the indigo fabric producers were female at average age of 52.82 years old, graduated in primary school, average of experience in indigo fabric production was 9.48 years. The main occupation were farmers, had an average household worker of 1 person and no labor wage. They had an average income about 55,504.34 baht/year and an average expense about 25,661.73 baht/year. Farmers received information from individual media by agricultural extension officers, media exposure from television and radio. The success factors of indigo fabric producers found that group operation was high, and the financial aspect was low. Hypothesis testing found that experience, income, expenditures, media personnel, media, and practice in the preparation of indigo production were related with success factors of indigo fabric’s farmers in Phanna Nikhom District, Sakon Nakhon at the statistically level P <0.01 and P <0.05. The problem was found on receiving the online media exposure.