Factors affecting the successful operation of the extension and development for standards production of Pradu Hang Dam Chiang Mai chicken of business project of farmers in upper Northern region, Thailand

Abstract

The main objective of this research was to study factors affecting the successful operation of the extension and development for standards production of Pradu Hang Dam Chiang Mai Chicken of business project of farmers in Upper Northern Region. The sample group was 200 farmers that participate in the project from Chiang Mai, Lamphun, Lampang, and Mae Hong Son provinces. In this research, calculated by Taro Yamane formula at the acceptable sampling error at 0.05. An interview schedule was used to collect data. Logistic analysis was used to test the hypothesis. The results showed that most of the farmers were male with an average age of 46.50 years in the 6th grade of education, had 4.55 years of experience in raising Pradu Hang Dam Chiang Mai Chicken and the average income from chicken farming was 67,628.30 baht/year. The chicken will be sold by weight scale at an average of 101.33 baht/kilogram. In 2019, an average of 439.70 of Pradu Hang Dam Chiang Mai Chicken was raised in semi-intensive system by using commercial feed and vaccinate regularly. Most of the farmer families tend to inherit the profession of raising chickens. However, farmers faced the problem of a small chicken house, lack of breeder, and no capital. The farmers want to have a fixed price for selling, have low-interest sources of funds, and promote marketing. The farmers had the knowledge and ways of raising Pradu Hang Dam Chiang Mai Chicken at a high level. Furthermore, it found that the method of raising Pradu Hang Dam Chiang Mai Chicken and the sustainability of the farmer's occupation affected the success of the project statistically significant at the 0.05 level and 0.01 level, respectively.