Production and marketing management on Jasmine product of farmers in Sila village, Sila subdistrict, Khon Kaen province

Abstract

The objective of this study was to investigate costs, income and profit, marketing channel, marketing margin, problems, and recommendations for an improvement of production and marketing system of jasmine flowers and jasmine- based products. Data were collected in term of questionnaire from the purposely-selected jasmine growers. The income from a jasmine garland, without a bow in the summer, rainy season and winter was 2.00 Baht per garland. The production costs in summer, rainy season, and winter were 1.53, 1.59 and 1.83 Baht per garland, respectively. Therefore, the benefits in summer, rainy, and winter were 0.48, 0.41 and 0.18 Bath, respectively. For a big garland without a bow, the income in the summer, rainy season and winter was 4.00 Baht per garland. Therefore, the benefit, in summer, rainy season, and winter were 1.88, 1.68 and 1.26 Bath, respectively. There were five distribution channels, but the most dominant one was the marketing channel I. This started when the garlands were made by farmers, detached of any bow, and then distributed to local retailers in the village. These garlands were subsequently processed by mounting bows and then sold to customers. In summer, the marketing margins of both small and big garlands were 3.00 and 6.00 Baht per garland, respectively. The production cost of small and big garland in summer was 1.94 and 2.78 Baht per garland, respectively, and the profit was 1.06 and 3.22 Baht per garland, respectively. In winter, the marketing margin of small and big garland was 3.00 and 6.00 Baht per garland, respectively, and the production cost was was 1.96 and 2.80 Baht per garland, respectively. Therefore, the merchants made1.04 and 3.21 Baht per garland, respectively. Other problem facing by the farmers included a jasmine borer and labor shortage during summer for harvesting.