Developing French for Tourism and Hotel Industries Lessons for Cross-cultural Competency Among Undergraduates Through a Knowledge-based Society Learning Management Model: a Case Study of French in the ASEAN Context.

Abstract

The purposes of this research were 1) to develop French for Tourism and Hotel Industries lessons for developing cross-cultural competency among undergraduates through a knowledge-based society Learning Management Model to be effective on the basis of a 80/80 score: 2) to compare the achievement of students before and after the use of the French for Tourism and Hotel Industries lessons: and 3) to study the attitude of the students towards the cultural contents in the French for Tourism and Hotel Industries lessons. The sample group of this research was 30 students at Srinakharinwirot University in the second academic semester of 2016, selected by stratified random sampling of undergraduate students in the districs of Bang Khen, Ladprao, Wattana, and Chatuchak in Bangkok, followed by simple random sampling. The instruments used for this experimental research were French for Tourism and Hotel Industries Lessons for Developing Cross-cultural Competency and a French achievement test. The reliability of the test was 0.953. The data were analyzed by percentage, mean and standard deviation. The result showed that 1) the French for Tourism and Hotel Industries Lessons for Developing Cross-cultural Competency were effective on the basis of 88.63/83.55 2) the achievement of students after the use of the French for Tourism and Hotel Industries Lessons for Developing Cross-cultural Competency was higher than that before the use of the French for Tourism and Hotel Industries Lessons for Developing Cross-cultural Competency and 3) the attitude of the students towards the Lessons was in “good” level (X ̅ = 4.33, SD = 0.66).