Mutelu in Thai Society: Behavioral Science Perspectives

Abstract

The phenomenon of Mutelu has gained significant attention and popularity in contemporary Thai society, influencing various aspects of people's lives, including fashion, daily routines, travel, and residential choices. This article aims to explore Mutelu from a behavioral science perspective, synthesizing knowledge from academic sources, such as books, journals, and research studies, both domestic and international. Key trends and behavioural patterns associated with individuals engaged in Mutelu practices could be observed here and commonly referred to as the "Saimu" group. Ajzen’s Theory of Planned Behavior (TPB) has been adopted as foundation of this present analysis. The TPB theory provides a framework for understanding the beliefs, intentions, and actions of Saimu practitioners. It could further be observed in key findings that Mutelu has been found resonating across all demographic groups, with a notable prevalence among women (70.00) compared to men (30.00). The primary areas of interest in Mutelu practices could be found involving love and attraction (40.00), financial prosperity and luck (35.00), and career, health, and other domains (25.00). This article underscores the importance of fostering rational belief systems, termed "Buddhicharita," to encourage critical thinking and ethical decision-making. It advocates for integrating Mutelu-related beliefs as a tool for self-improvement and as a psychological anchor, emphasizing the need to distinguish between beneficial beliefs and those that may exploit others. In conclusion, Mutelu could be considered a dynamic and expanding phenomenon in Thai society, rooted in belief systems that require critical evaluation and ethical management. By cultivating rational and informed perspectives, individuals could possibly leverage Mutelu practices constructively for societal harmony and personal development.