The Assessment of Quality Longan Production A Project of the Farmers Group At Ban Rongwua, Mea Soi Subdistrict, Chom Thong District, Chiang Mai Province

Abstract

This study aims to employ the in-depth interview and focuses on a group discussion. The sample group consisted of 23 farmers obtained through purposive sampling. The acquired data were analyzed using descriptive statistics and content analysis. The findings showed that the assessment of project environmental conditions was consistent with the objectives. The following conditions: input factor, process and yield have the highest level of appropriateness. The encountered challenges were personally inadequate to the responsible project, including that sorting the quality longan took a long time; the farmers could not apply and implement their thought on the quality of longan production; and the farmers did not have anyone to inherit the quality of longan production.